The two-day event, taking place in The Hague, opened with an overview of the global tomato business and a focus on consumer preferences
Next week’s Global Tomato Congress in The Hague takes delegates on a taste journey, thanks to a packed agenda, the cooking of Belgian chef Bart Sablon and a selection of unique tours
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
The Belgian exporter is intent on boosting its range of products and growing in new markets including the UK, which experienced shortages last year
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
The Belgian cooperative has announced the sale of its first Coeur de Boeuf tomatoes of the season, with expectations high following annual growth in the production area of 28 per cent
Global Tomato Congress takes place on 14-15 May in the Hague, bringing tomato experts together to explore what influences consumer purchases and how best to communicate on taste and health
A selection of pictures from Fruitnet’s Global Tomato Congress, which brought more than 300 people from 50 countries together at the Beurs-WTC in Rotterdam on 16 May 2023
Cindy van Rijswick of Rabobank reports on the state of the industry as the Global Tomato Congress in Rotterdam gets underway