All articles by Tom Joyce – Page 38
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Pink Lady aims for emotional impact
Pink Lady Europe is rolling out a 360-degree communication platform that includes TV, press and digital efforts as it seeks to build emotional ties with consumers
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Fresh Market opens Israeli display
Dubai's Fresh Market has opened its first display of Israeli fresh produce, as the two countries work to normalise relations
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Banagrumes launches Orlana
The French wholesaler has created a new brand, Orlana, for non-organic produce bearing quality, ethical and environmental marks
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Migo cheers healthcare workers
This month, Belgium’s BelOrta decided to show its support for healthcare workers by offering a “tasty and well-deserved break” of Migo pears
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Success for Living Wage mangoes
Dutch organic importer Eosta’s first Living Wage mangoes are helping to close the wage gap for its suppliers in Burkina Faso
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Brexit threatens Ghana bananas
Banana Link urges UK government to negotiate tariff-free deal with Ghana to avoid banana shortages and protect jobs in West African nation
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Be Climate launches Inside blog
Port International's Inside Be Climate blog and social media campaign are set to give consumers an insight into the group's climate-neutral projects
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French retailers resist Amazon
France’s retail giants show solidarity with independent stores as a way of countering Amazon’s growing dominance
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Clash over post-Brexit trade deals
With 1m Brits signing the NFU's food standards petition and Joe Biden winning the US election, Brexit pressures are mounting for the UK government
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Eosta to launch online platform
The Netherlands-based organic trader is launching an online meeting place to facilitate contact and ensure stable supplies
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Jazz popularity rising in UK
UK-grown Jazz apples are set to arrive on shelves following an excellent year of sales for the brand, with digital marketing the focus this campaign
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Veg campaign generates £63m sales
The latest figures suggest the Eat Them To Defeat Them campaign has had a lasting impact on vegetable consumption among children in the UK
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Sustainable systems the solution
Covid-19 is a wake-up call to the planet, according to Volkert Engelsman, CEO of Dutch organic specialist Eosta, with sustainable initiatives the only viable response
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Conference effort continues in Brazil
Promotional efforts in support of the Belgian Conference pear are continuing in Brazil, as well as in Mexico, despite the challenges of the coronavirus
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ZIM expands refrigerated capacity
The Israeli shipping line is adding 1,000 Carrier Transicold PrimeLINE refrigeration units in order to meet growth and support its customers in perishables
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Innatis clubbing together
Additional costs and challenges from Covid-19 have proven a test for all, but French apple grower Innatis has seen its team come together during this crisis, says president Marc Rauffet
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Embracing organic in Colombia
With the support of Dutch organic specialist Eosta, Colombian growers see a bright future for the production and export of organic limes
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Healthy diet trend on rise
Consumer appetite is growing for diets that support digestive health and strengthen the immune system in the wake of Covid-19
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BelOrta named SDG Pioneer
The Belgian cooperative has been recognised by the UN for its commitment to sustainability and to the Sustainable Development Goals
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Priva launches Open Platform
Using its Plantonomy autonomous growing technology, Priva believes its new Open Platform will take greenhouse crop control to the next level