Raquel Herce
Raquel Herce is managing director of Mint, an international food and beverage marketing agency based in Madrid, Spain.
Contact info
- Tel:
- +34 917 912 941
- Email:
- raquel@wearemint.com
ArticleOrigin brands need original values
Simply signing up your product for an EU geographical designation does not automatically mean it is going to generate improved prices – that value comes from creating a distinctive brand proposition with the potential to entice customers