RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

2026-09-09T06:12:00+01:00By

Jan Doldersum recently became responsible for consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

  • Rijk Zwaan takes lead on addressing consumption challenge

Conversations

Marketing

RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

Jan Doldersum recently became responsible for consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

LATEST EDITION

Find out what’s in the latest edition of Produce Plus Magazine.

Supply

RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

Jan Doldersum recently became responsible for consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide

SUBSCRIBE TO PRODUCE PLUS

Produce Plus is the leading fruit and vegetable industry marketing magazine in Australia and New Zealand.

Subscribe and get four issues per year. Plus newsletters, special publications, and full digital access.

Sustainability

RZNL240807_058_Jan Doldersum

Rijk Zwaan takes lead on addressing consumption challenge

Jan Doldersum recently became responsible for consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide