New Zealand retailer expands fresh produce offering to one third of its stores
New Zealand retailer The Warehouse has expanded its fresh produce range to an additional ten stores across the country. The expansion increases its offering to a total of 32 stores or one third of its national presence.
The Warehouse Group chief executive Nick Grayston said the Red Shed’s growing focus on fresh fruits and vegetables is a key part of its mission to provide more affordable essentials for New Zealand families.
“Offering affordable fresh fruit and veggies in a third of our stores is another way we’re helping Kiwis in a cost-of-living crisis,” he said. “Fresh fruit and vegetables are essential, and everyone should be able to access them at an affordable price.”
According to The Warehouse, the expansion is a direct response to customer feedback and the additional stores were carefully selected to meet growing demand.
“We want the essentials to be affordable to all Kiwis. A basic basket of groceries at The Warehouse is $11 cheaper than our next nearest competitor,” Grayson said. “If we can do it, others can too, and we call on the whole grocery sector to do more to bring the prices down on core essentials as we head into winter.”
The latest stores to join The Warehouse’s fresh produce initiative include Ashburton, Spreydon-Barrington (Christchurch), Blenheim, Hornby (Christchurch), Masterton, Porirua, Pukekohe, Richmond, Te Awamutu, and Tory St (Wellington).
This latest rollout will provide a seasonal selection of produce, including carrots, onions, potatoes, apples, bananas, mandarins, capsicum, avocados, kūmara (sweet potatoes), and kiwifruit. The range will be reviewed weekly to ensure seasonal freshness and variety.
