A fresh new player has arrived in Australia’s apple market, and it’s bringing attitude, flavour, and crunch like never before. Sassy, the exciting new apple variety known for its vibrant red skin, crisp texture, and perfectly balanced sweet-tart flavour, is set to make a bold statement in stores across the country.
“We’re really excited to introduce Sassy apples to the Australian market,” said Jordan Bain, head of sales and marketing at Redland. “You normally don’t see much movement or change in the produce department, but Sassy is here to mix things up! We believe this variety will become a staple in households across the country.”
Developed for consumers who crave a flavourful and refreshing apple experience, Sassy apples are a result of years of dedicated research and innovation. Grown in Australia’s premier apple-growing regions, these apples boast superior crunch, juiciness, and a long shelf life – making them the perfect choice for everyday snacking, lunchboxes, and fresh culinary creations.
Proudly grown in Australia
Sassy apples are grown with care by Redland in the heart of Australia’s fruit bowl, Goulburn Valley, in line with Redland’s commitment to sustainable and responsible growing practices. The variety thrives in Australia’s unique climate, resulting in a consistently high-quality apple with a rich flavour and an unbeatable crunch.
For this reason, Redland believes Sassy to be an ideal replacement for Gala in the Goulburn Valley.
“Our farming team are passionate about producing the best fruit possible, and Sassy apples are a testament to their dedication,” said Brent Reeve, general manager, apples at Redland. “Sassy presents growers in the Goulburn Valley a real opportunity to take advantage of its natural heat tolerant characteristics. Traditionally, Gala varietals have presented challenges particularly with achieving high colour, Sassy presents no such issue – it loves the heat and colours extremely well. We’re confident Australians will love this new addition to their fruit bowls.”
Sassy is the first genuine new season apple to hit shelves across the country.
Where to find Sassy apples
Sassy apples are available in leading supermarkets and independent grocers nationwide now.
For more information check out Redland Fruit on Instagram