White takes on the general manager – Asia role with extensive experience across international trade
Berries Australia has announced the appointment of Jesse White as the organisation’s general manager – Asia.
White joins with extensive experience across horticulture international trade, market entry, and business development including a stint living and working in China where he developed crucial on-the-ground experience. He is also fluent in Mandarin.
In addition to his work with Berries Australia, White has led marketing programmes for the Australian Table Grape Association and contributes to national advisory committees for both the table grape and summerfruit industries.
White previously worked at Global Victoria as a trade manager in the International Market Development Team and as a project director for Bastion Agency, where he led international marketing and PR projects into Asia for Australian clients including Hort Innovation.
As part of this role, he successfully ran campaigns for citrus, table grapes, cherries, summerfruit, avocados and apples and pears, elevating the profile of Australian produce in 11 international markets.
