Marketing – Page 99
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ArticleHarmsen & De Groot rebrands as HDG
Rotterdam-based survey and quality inspection specialist changes name and aims to present fresher corporate identity
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ArticlePuglia grapes granted EU protection
Italian region's quality seal for premium table grapes officially recognised by European Commission's PGI scheme
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ArticleNew campaign aims to restore faith
Italian organisation Alimos unveils playful new campaign designed to reassure European fresh fruit and vegetable consumers
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ArticleUniveg Katopé enjoys successful promotion
Group says campaign with major UK supermarket to raise awareness of certain exotic products has been a success
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ArticleItaly to launch new national brand
Country's leading fresh produce marketing agency to unveil new Italian trademark at upcoming Asia Fruit Logistica in Hong Kong
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ArticleSouth African fruit competition is a hit
Contest was designed to promote South African fruit and educate UK children about the country
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ArticleItalian campaign makes 100m contacts
Ortofrutta d'Italia communicating positive messages about the various values of eating Italian fruit and vegetables
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ArticleCampaign pushes avos as sandwich staple
New marketing drive encourages UK delis and sandwich shops to use avocados as a healthy alternative to butter
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ArticleDimmidiSì adds oil to special salad packs
Gift packs go on sale across Italy, offering consumers a free reusable bowl and a sample of premium-quality olive oil
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ArticleHealth messages 'counter-productive'
A new study from Grenoble School of Management puts in doubt the efficacy of health messages in advertising
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ArticleAll Day Long heads for coast
The Flanders campaign to boost consumption is taking its message to the beach with radio broadcaster Q-Music
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ArticleEarly start for California grapes
It’ll be early, big and beautiful – the Californian grape season looks set to provide the trade with a bumper, 100m-carton crop
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ArticleRubens in running for third gold
Trademarked apple variety targeting third successive victory as Britain's tastiest apple at upcoming National Fruit Show
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ArticleAndy Murray boosts strawberry returns
Tennis star's excellent showing at recent Wimbledon championships helps retailer Waitrose achieve sales increase
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ArticleCore and Delta join Kiku family
South African and Serbian apple grower-exporters sign up to produce and promote Kiku-branded fruit
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ArticleDriscoll's varieties proving popular
A selection of the Netherlands-based group's new strawberry varieties are testing well with consumers
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ArticleMorrisons offer boosts Pink Lady
Record sales of branded apple achieved during three-week, half-price promotion, British retailer reports
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ArticleSouth African avocados on course
All signs point to a strong season with grower organisation SAAGA predicting that it will produce a 12.5m-carton export crop
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ArticleInnocent teams up with Disney
Innocent and Disney hope to form a winning combination in the UK, engaging with children and boosting kids' interest in fruit
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ArticleEnza and Zespri team up in Europe
A year on from their bitter court battle, the New Zealand exporters say they will work together to sell gold kiwifruit in Europe