Marketing – Page 98
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ArticleRewe unveils regional produce brand
Group said to be first German retailer to market regional fruit and vegetables under a single trademark in stores nationwide
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ArticleSweet Sensation partners set to meet
Producers of licensed pear variety set to gather for first time to discuss future promotional and commercial strategies
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ArticleDutch retailers warm to Fred & Ed
The Greenery's branded range of snack fruit and vegetables for children has been marked out for praise in a new survey
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ArticleConsumers back Jubilee strawberries
Berry Gardens' research reveals that UK shoppers place Jubilee as the leading strawberry variety for taste and quality
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ArticleWaitrose wins gold in UK apricot race
Stonefruit buyer Alistair Swan underlines British retailer's commitment to supporting domestic producers and new varieties
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ArticleEdeka shows its heart
German retailer updates seven year-old We Love Food campaign, adding heart motif to underline commitment to quality
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ArticleNew potato is all that jazz
Preva Produce is launching a new variety of potato called Jazzy with high hopes the spud will be a big retail success
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ArticleHarmsen & De Groot rebrands as HDG
Rotterdam-based survey and quality inspection specialist changes name and aims to present fresher corporate identity
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ArticlePuglia grapes granted EU protection
Italian region's quality seal for premium table grapes officially recognised by European Commission's PGI scheme
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ArticleNew campaign aims to restore faith
Italian organisation Alimos unveils playful new campaign designed to reassure European fresh fruit and vegetable consumers
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ArticleUniveg Katopé enjoys successful promotion
Group says campaign with major UK supermarket to raise awareness of certain exotic products has been a success
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ArticleItaly to launch new national brand
Country's leading fresh produce marketing agency to unveil new Italian trademark at upcoming Asia Fruit Logistica in Hong Kong
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ArticleSouth African fruit competition is a hit
Contest was designed to promote South African fruit and educate UK children about the country
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ArticleItalian campaign makes 100m contacts
Ortofrutta d'Italia communicating positive messages about the various values of eating Italian fruit and vegetables
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ArticleCampaign pushes avos as sandwich staple
New marketing drive encourages UK delis and sandwich shops to use avocados as a healthy alternative to butter
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ArticleDimmidiSì adds oil to special salad packs
Gift packs go on sale across Italy, offering consumers a free reusable bowl and a sample of premium-quality olive oil
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ArticleHealth messages 'counter-productive'
A new study from Grenoble School of Management puts in doubt the efficacy of health messages in advertising
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ArticleAll Day Long heads for coast
The Flanders campaign to boost consumption is taking its message to the beach with radio broadcaster Q-Music
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ArticleEarly start for California grapes
It’ll be early, big and beautiful – the Californian grape season looks set to provide the trade with a bumper, 100m-carton crop
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ArticleRubens in running for third gold
Trademarked apple variety targeting third successive victory as Britain's tastiest apple at upcoming National Fruit Show