Marketing – Page 97
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ArticleSopexa secures Franco-Italian campaign
Marketing agency to run three-year campaign aimed at boosting fruit and vegetable consumption in France and Italy
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ArticleSolentes extended to ready-to-eat avos
Exotics & Specialities division of Hagé, part of Dutch group The Greenery, set to expand its branded avocado line
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ArticleFlorette invites media agency bids
Salad brand holds pitch for €6m media planning and buying account
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ArticleUSDA recognises grape moth programme
Key stakeholders in the Cooperative European Grapevine Moth programme are handed a USDA award
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ArticleIndia eases open the door for FDI
Investors are cautiously optimistic that after years of hinting and false starts India’s government has finally opened its retail sector to foreign investment
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ArticleTrops launches mango promotion
Malaga-based cooperative links with 5 al Día to carry out a month-long promotional campaign for mangoes in Spain
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ArticleSalanova lettuce turns heads in Poland
Rijk Zwaan's easy-to-cut lettuce has been nominated for the country's prestigious Fresh Market Award
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ArticleGrowers can rely on Brian and Stuart
Nunhems is offering two new butterhead lettuce varieties to help growers face up to winter challenges
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ArticleDole Europe launches plantain promotion
Company aiming to build awareness among German consumers of tropical product's potential uses in the kitchen
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ArticleChilean Cherry Committee is official
Representatives from five of the country’s main grower-exporters will steer the organisation as it seeks to boost Chilean cherries worldwide
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ArticleFlorette launches restorative range
Company to provide Spanish consumers with new salad mixes following traditional summer downturn in healthy eating
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ArticlePotato growers want quality label
Head of Asaja Murcia in Spain calls for introduction of a regional trademark in face of "unfair" competition from Egypt
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ArticleHigh expectations for Joya
After an impressive first season, apple brand Joya plans to build on its initial success to expands its presence
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ArticleLianne Jones departs Damco role
Former Chilean fruit promoter and International Produce marketer returns to South Africa after 13 years in Europe
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ArticleHagé points clients towards Zespri
Dutch importer set to launch specially designed online competition for trade customers buying New Zealand kiwifruit
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ArticleRubens Consortium appoints leaders
Club apple group elects Stefan Moje of Elbe-Obst and Andy Sadler of Norman Collett president and vice-president respectively
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ArticleEdeka underlines its green credentials
Germany's leading retailer teams up with conservation group WWF to raise interest in sustainable consumption
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ArticleFresh Del Monte opens Italian office
Company to direct marketing and sales operations from Milan, led by new commercial director Piero Casalini
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ArticleRijk Zwaan launches new yellow melon
New Yellissimo brand set to offer small, convenient product with what company describes as "extremely sweet" flesh
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ArticleLove My Salad a hit
The social networking site has proven a success since its launch in February and is set to expand further