Marketing – Page 96
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ArticleNew venture for marketing expert
Former Del Monte and Chiquita director Maurizio Pisani has set up a new marketing consultancy for the fresh produce trade
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ArticleEthical angle for South Africa campaign
Beautiful Country, Beautiful Fruit campaign highlights the role that the industry plays in improving life for disadvantaged people
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ArticleMarlene wins social media award
VOG's apple brand receives Estrella de Internet for best Facebook page at this year's Fruit Attraction in Madrid
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ArticleBonduelle turns to internet
The French convenience food supplier is undertaking an internet campaign in Poland to promote its smaller cans
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ArticleDutch government pulls board funding
Private enterprise set to take up promotional slack after national horticulture boards are wound up at start of 2014
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ArticleRijk Zwaan tops Hillenrad 100
Group leads the Hillenrad 100 greenhouse horticulture survey, with Nunhems climbing to 60th place
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ArticleHigh hopes for Spanish persimmon
Greater UK sales are already being reported this season as the industry looks to better record numbers seen in 2011/12
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ArticleInterfel gets backing for kids
A new joint programme between France and Italy will gain EU funding to target children about fruit and vegetables
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ArticleItaly takes quality message to Spain
Exporters promote Italy, the Beauty of Quality campaign at Fruit Attraction trade exhibition in Spanish capital Madrid
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ArticleRSA government restores show funding
Head of South African fresh produce exporters' association reveals breakthrough in negotiations on trade show budget
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ArticleSweet potato campaign takes road trip
Scott Farms' Love Sweet Potatoes campaign is taking to UK roads to educate consumers
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ArticleOrsero brand makes show debut
GF Group's premium brand for bananas and pineapples central to promotional push at Fruit Attraction in Madrid
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ArticleChingford manager's Zimbabwe campaign
Shaun Hockey aims to raise awareness and support for developing farms and generate funds for good causes
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ArticleItaly forms pear sector body
Interprofessional organisation represents 70 per cent of country's fresh pear production and will work to boost the sector
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ArticleAwards glory for Wealmoor
UK group scooped the ethical responsibility title at the Institute of Grocery Distribution’s (IGD) award ceremony
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ArticlePink Lady bucks trend in UK
While the overall apple category faces an uphill struggle, Pink Lady is recording major gains on its rivals, especially among women
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ArticleSalanova lands Polish award
Rijk Zwaan's lettuce variety was chosen as 'Product of the Year' during the Fresh Market Fair in Warsaw
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ArticleDole unveils new Italian campaign
With competition in Italy intensifying, US company plans to underline the quality of its bananas in the market
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ArticleAsda wins multiple produce retailer award
Asda has been named multiple fresh produce retailer of the year at the 2012 Retail Industry Awards
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ArticleFlorette relies on people power
Salad group's UK Facebook fans select Red Butterhead & Pea Shoots as their new Duo mix of choice