Marketing – Page 93
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ArticleBrands chase public at Giro d'Italia
Fratelli Orsero and Val Venosta are sponsoring this year's Giro d'Italia, which features Tour de France winner Sir Bradley Wiggins
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ArticleHigh-profile speakers headed for Qingdao
Chilean Ambassador to China latest in a series of high-profile speakers to sign up for Asiafruit Market Insight on 29-31 May
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European campaign gains UK spokesperson
We Care, You Enjoy campaign appoints nutritionist Fiona Hunter as its new spokesperson in the UK
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The Greenery grows mangoes in Brazil
As its exotics division continues to grow, the Dutch company has secured its own source of supply to guarantee volume
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ArticleNew agreement for 'Papple' variety
Worldwide Fruit agrees deal with AIGN for marketing of its Papple fruit variety
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ArticleFlorette announces £5m campaign
Group looks to build on last year's Bags of Feelgood campaign with another summer marketing drive
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ArticleBanana sales going in One Direction?
Harry Styles' Instagram plug for bananas could have positive impact on demand among teenage fans, says Fyffes
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ArticleFreshfel raises School Fruit Scheme questions
Letter to Dacian Ciolos expresses concern over timing of consultation on CAP schemes providing agricultural products to school children
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ArticleSpecial Fruit offers berries with a twist
Belgian group is marketing two new berry varieties under its BerryFresh label, boasting pineapple and raspberry traits respectively
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ArticleMarketing splash for Peruvian avocados
A wide range of promotional activities will support the marketing of Hass avocados from Peru in Europe and the US this summer
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ArticleEnvironmental recognition for Antwerp
Antwerp lands 2013 Environmental Ports Award during the World Ports and Trade Summit in Abu Dhabi
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ArticleItalian produce consumption slumps
CSO report shows that fresh produce purchases have slipped in the country over the past decade
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ArticleGogo hires Dutch marketers for 2013
South African citrus group picks Cool Fresh International and 4Fruit Company to handle marketing strategy for 2013 season
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ArticleFavorita unveils new banana campaign
My Favorita aimed at communicating unified brand message to consumers across number of key European markets
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ArticlePink Lady reveals digital plans
The apple brand is set to focus on its online presence in 2013 in order to foster closer relationships with consumers
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ArticleSATI focuses on ethical message
Marketing campaign for South African table grapes in UK will focus on the ethical attributes of the country
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ArticleUK ahead of Europe on '5 a day'
New study finds 22 per cent of UK consumers eat at least five portions of fruit and vegetables each day
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ArticleKiku confirms IMS sponsorship deal
Apple brand marketer secures three-year deal to support the International Mountain Summit in South Tyrol
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ArticlePom Wonderful outlines UK push
Pomegranate juice brand is investing heavily in a major UK marketing campaign to hit screens in March and April
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ArticleGreenVale celebrates brand anniversary
Group celebrates landmark for its first branded potato product