Marketing – Page 92
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VideoMelinda targets summer apple sales
Italian company aiming to drive demand in latter part of next European season with new video advertising campaign
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ArticleRewe rolls out new regional campaign
German retailer set to launch major advertising campaign that focuses on local provenance of its Rewe Regional range
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ArticleUruguay's Frutec joins Modí apple club
Italian club apple project welcomes its first ever Southern Hemisphere member as demand reportedly continues to grow
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ArticleChiquita promotes kiwifruit in Italy
Company launches tour of Italian wholesale centres to raise awareness of branded, year-round offer among buyers
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ArticlePolice seize French spuds sold as Italian
Potatoes confiscated in Messina, Sicily, were reportedly being sold under the EU-approved Bologna PDO brand
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ArticleNew milestone for Love my Salad
Rijk Zwaan's social media initiative has received 100,000 'likes' from fans on Facebook
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ArticleLaser labelling gets EC approval
New labelling technique for fruit could spell the end for adhesive labels
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ArticleNorbert Dentressangle set for TV spot
Logistics and transport company will be involved in the BBC's new Airport Live show, hitting UK screens on 19 June
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ArticleJaffa teams up with Sky Ride
Jaffa Fruit has become the official partner of Sky and British Cycling’s Sky Ride events
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ArticleRooney chips in with Mr Potato promo
Manchester United star Wayne Rooney has been chosen as face of Malaysian crisp brand's new campaign worldwide
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ArticleNorthwest pear estimate released
This season's crop is forecast 2 per cent higher than the previous campaign and 4 per cent up on the five-year average
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ArticleFacebook users flock to Isla Bonita
Spanish marketer Eurobanan marks major milestone reflecting tropical fruit brand's strong connection with consumers
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ArticleNew cherry brand for Vignola group
Tentatrice brand being used to market sizeable crop excluded from using region's protected geographical indication mark
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ArticleCompagnie Fruitière ties up with Disney
The French banana company has timed its latest bout of promotions to coincide with the release of new film Chimpanzee
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ArticleFeminine touch for Fruitness campaign
New marketing character Miss Fruitness flies in for first time as EU-backed Italian campaign prepares for summer promotions
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ArticlePiqa pears prepared for launch
Developer Prevar says new pear varieties could revolutionise the category by offering novel textures and flavours
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ArticleSwiss keep buying more Fairtrade fruit
Consumers in Switzerland spent considerably more on Fairtrade-certified exotic fruit and fresh convenience products in 2012
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ArticleZespri begins tweeting in Europe
Company embraces social media in Europe as NZ season begins, with Spanish Twitter feed and Facebook pages for key markets
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ArticleSpanish call for lemon marque
A brand for Spanish lemons is sought to raise their profile above that of the competition
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ArticleUniveg Katopé UK reaches cherry agreement
Group signs deal with COT International to trial two new varieties of sweet cherry in the UK, Frisco and Rocket