Marketing – Page 91
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ArticleABC rings in the changes
Argentina’s blueberry industry reveals new image and members, plus planned quality label
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ArticleJaffa prize makes a splash
A group of Solihull teenagers have taken to the water after winning a national contest
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ArticleSafmarine lands excellence prize
Ceva Logistics hands a special supplier award to Safmarine's Grant Daly and Arthur Bredehoft
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ArticleGarcía Ballester moves with the times
Spanish citrus producer has transformed its image to bring added freshness and dynamism to the brand
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ArticleNew export brand for Venetian apples
Melarena will be used to market Italian region's apples to buyers in markets including Germany and Russia
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ArticleAsia Pacific leading online retail growth
The region's access to online retail markets is set to see it hit a total worth of US$278bn in 2017
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ArticleDole helps revive Haiti banana trade
Company providing technical support to initiative aimed at developing large-scale banana production in Caribbean country
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ArticleSun World sold to Californian group
Company targets further growth for premium fruit and vegetable varieties following sale to asset management group RRG
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ArticleNew campaign for French garlic
French garlic is set to benefit this season from a new promotional campaign and a new slogan, 'Ail love you'
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ArticleRewe carries health message to kids
German supermarket chain is handing out free fruit to school children as they approach the start of a new academic year
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ArticleVidalia onion growers to vote
USDA announces that producers will soon vote on the continuation of their federal marketing order
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ArticleMedia reacts to Tesco campaign
The launch of Love Every Mouthful appears to have been carefully stage managed, but what has the public and press reaction been?
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ArticleTesco confirms Love Every Mouthful plan
New food campaign set to focus on fresh produce and offer shoppers chance to sample fruit, starting with strawberries
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ArticleNext stop Russia for European Flavors
Promotional campaign will have a stand at World Food Moscow in Russia on 16-19 September
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VideoNew Tesco campaign to focus on fresh
Fruit and vegetables central to major promotional push aimed at boosting retailer's reputation on freshness and quality
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ArticleFreshfel calls for greater promotion
Focused efforts are required to market fruit and vegetables to help prevent non-communicable diseases, the group says
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ArticleFratelli Orsero moves into exotics
GF Group brand makes several additions to recently launched premium fruit range, which will be sold throughout Italy
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ArticleItalian trade targets German doctors
Mr Fruitness campaign turns its attention to Germany's medical practitioners in bid to boost fruit and veg consumption
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ArticlePrince de Bretagne aids consumers
This artichoke season, the Brittany-based marketer aims to boost sales by educating consumers on how to prepare the vegetable
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ArticleASF unveils new Scottish strawberry
The Ava Rosa variety will take its place in the premium lines of retailers including Tesco and Sainsbury's