Marketing – Page 87
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ArticleAsian interest in Rijk Zwaan's snacks
Dutch group's Sensational Snacks product line 'draw attention' at Asia Fruit Logistica
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ArticleFratelli Orsero trials fresh-cut fruit range
Company reveals it is running test sales of chopped fruit packs through retail channel in Italian regions of Tuscany and Lazio
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ArticleNergi gets Italian boost
Italy's Ortofruit Italia is joining forces with Sofruileg to boost Nergi's European production and marketing
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ArticleSpain unveils selfie-help campaign
Consumers are being urged to show their solidarity with the country’s producers by posing for selfies with fruits and vegetables in a bid to stimulate consumption
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ArticleFruitness campaign gets online revamp
With an updated website, improved games and a refreshed Facebook page, 'Fruitness, Enjoy It!' is prepared for a new wave of promotions
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ArticleBassot leaves Sopexa
The French marketing board has announced the departure of Cécile Bassot, who has been MD for the past five years
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ArticleLidl offers UK consumers a taste of Spain
Fruit and veg among Iberian specialities on offer at the discounter this week
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ArticleTotal Produce adds pines to Top line
New, eye-catching packaging design also set to be applied to company's imported Latin American melons
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ArticleRSA exporter marks Nelson Mandela Day
South Africans are today celebrating the life of late former president Nelson Mandela, by helping others less fortunate
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ArticleBruñó brings beach life to city dwellers
Consumers in Valencia given an early taste of summer
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ArticleFruitness campaign targets doctors
Fruit consumption promotion to begin information campaign targeting 17,000 doctors and health professionals
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ArticlePeru prepares avo marketing drive
This year's campaign will feature a new brand image, under the slogan 'Monumental Flavour', with Germany a major target
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ArticleZespri launches its first app in Europe
Users encouraged to take up challenge of eating one kiwifruit every day for 14 days in order to feel healthier and win prizes
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ArticleCSO investigated over €3m funding
Financial police have raided the offices of Italy's leading fresh produce marketing and research agency
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ArticleExpo Milan to showcase fruit
The pavilion for a number of African and Central Asian countries at Expo 2015 is under development, with fruit, vegetables and spices the central theme
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ArticleFresh World Cup: USA v Germany
Group G: Steve Nelson of Plant Sciences goes head to head with Patrick Sperl of Cobana Fruchtring
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ArticleFreshmax ready to play Piqa Boo
Australasian fresh produce company signs deal with Prevar to grow and market new trademarked pear cultivar
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ArticleMelinda starts selling berries and cherries
Launch of new berry line marks start of significant period of product diversification for Italy's leading apple marketer
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ArticleFresh World Cup: Australia v Chile
Group B: Vince Brullo of Australia Fruits goes head to head with Felipe Juillerat of Vital Berry Marketing
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ArticleTen produce stories for World Cup 2014
Whet your appetite for the festival of football in Brazil while still doing something you can class as fresh produce-related