Marketing – Page 84
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ArticleCommunication key to vegetable growth
Prince de Bretagne sees its constantly evolving marketing and communication efforts as central to its goal of boosting consumption
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ArticlePink Lady celebrates continued success
The apple brand’s recent performance is at odds with the current dire state of the market, but how much can be attributed to the loyalty of Pink Lady consumers?
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ArticleSave School Fruit Scheme, says Freshfel
Ahead of an European Commission meeting to discuss the scheme, Freshfel has called for the prioritisation of child health
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ArticleHuge steps forward for Kanzi
Ten years since its launch, the branded apple is available year-round and starting to make a splash in new, emerging markets.
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ArticleRetailers show support for Spanish topfruit
Research shows that a higher proportion of apples and pears on sale in Spanish supermarket today are produced locally
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ArticlePink Lady may use the force
The apple brand's airing of the new Star Wars trailer has some predicting a tie-up between the two this summer
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ArticleHillFresh commends Brazil melon group
Dutch group underlines Real Fruta's quality and prepares to launch unique quality matrix developed with seed companies
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ArticleCítricos Valencianos inks Carrefour deal
French retailer to stock PGI citrus in a number of stores in Normandy and Brittany
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ArticleBerryFresh gets fresh look
Belgium's Special Fruit has unveiled a new logo and various packaging innovations for its BerryFresh line
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ArticleVal Venosta: more marketing in new markets
Italian apple brand will be promoted to consumers in the Middle East and North Africa more actively this season
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ArticleDole Europe set to launch My Energy
New campaign will draw on new research to tell consumers about the potential health benefits of fresh fruit and vegetables
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ArticleEroski signs up Valencian citrus PGI
Oranges and juice to be marketed under the supermarket’s premium Eroski Natur label
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ArticleBatting star backs GOGO Citrus
South Africa's cricket captain AB De Villiers has signed up to be the face of EKM Exports' GOGO Citrus line
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ArticlePromotions pay off in Singapore
CHANGING MARKETS: Leading Singapore importer SFE has successfully created a market for French organic Juliet apples in the city-state, and is working hard to generate demand for Belgian pears
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ArticleAllFresch: gap in market for premium brand
UK company launches Amorita label to promote high-quality fruit to customers in markets around the world
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ArticleCool Fresh aims for pineapple perfection
Company set to unveil haute couture-inspired ready-to-eat line BonSweet Diamantè at Fruit Logistica
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ArticleLa Linea Verde targets UK, Germany and France
The Italian fresh-cut group says it wants to export some of its DimmidiSì range to new European markets this year
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ArticleInterfel whets appetites in Berlin
The creation of a new French restaurant in the French hall of Fruit Logistica offers exhibitors the chance to give their customers a very warm welcome
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ArticleMoroccan ClemenGold heading for Ireland
First fruit of new Northern Hemisphere season on its way as premium mandarin brand continues to expand
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ArticleKiku launches branded apple juice
Trademarked apple variety now being used to produce premium juice product, which has made its debut in Germany