Marketing – Page 83
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ArticlePolish visit for Fruitness, Enjoy It!
Campaign dedicated to the promotion of fruit consumption has stopped off in Warsaw
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ArticleBrands crucial to berry growth
GBC2015: Key players in global berry business say they regard branding as hugely important to its future development
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ArticleGetting the blues at GBC2015
Three leading marketers speak at the Global Berry Congress about challenges and opportunities for blueberries
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ArticlePrince de Bretagne segments spuds
The French marketer's range of early potatoes is to be split into two separate brands, Primaline and Prima Breizh
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ArticleCereza del Jerte DOP volumes rise
Volume of fruit sold under the geographical label doubled last year says regulatory council
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ArticleEurofruit May 2015 – focus on consumers
Take part in our next issue, which features a broad range of topics designed to showcase the best in the industry
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ArticleSchool Fruit Scheme funds confirmed
National allocations of €150m in funding for the School Fruit Scheme have been voted in
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ArticleZespri defends buyer visit to NZ
Group issues statement describing all-expenses trip for international buyers as "great opportunity" to secure kiwifruit sales
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ArticleChefs help Zon launch asparagus campaign
New promotion for homegrown white asparagus should help marketer maintain its leading position in the Dutch market
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ArticleNew cultivar developer emerges in RSA
Riaan van Wyk and Liezel Kriegler head up re:inc innovation, which has acquired the majority of rights to former Colors Fruit breeding programmes
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ArticleSanLucar berries plug new movie
Shaun the Sheep features on new strawberry pack on sale in Germany and Austria, as well as McDonald's Happy Meals
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ArticleUniveg launches new exotics brand
Exclusive: Soul Fruit will be licensed to one retailer per country, with Rewe already selling the branded range in Germany
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ArticleMini Amazon peppers a big hit
Former Van Rijn marketing manager sees major opportunity for Brazilian snack product in several European markets
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ArticleWe Care, You Enjoy campaign lauded
Three-year promotion hailed as huge success for Spanish vegetable industry
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ArticleClubbing together: a new model for berries
Italy's Candonga brand, Europe's first club berry variety is aiming to secure its place at the top end of the strawberry market
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AnalysisIs business trying to game 5-A-Day?
Comment: Public health expert Caroline Williams believes the food industry is taking advantage of the health scheme
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ArticleMaersk Line earns customer praise
Group is awarded the Global Carrier Award from its customer Kuehne + Nagel
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ArticleAzores melons win PGI status
Cantaloupes produced on the island known for their sweet, juicy taste and high levels of Vitamin C
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ArticleDemand strong for Italian red clementine
Sicilian exporter Coa says Mandarossa offers excellent prospects in terms of market growth and consumer demand
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VideoChiquita launches new campaign in Europe
Just Smile banana promotion will be rolled out across ten European countries over the coming months