Marketing – Page 82
-
ArticleRacy contest promotes artichokes
Prince de Bretagne is building on last year’s saucy artichoke theme with the launch of a tongue-in-cheek photo competition
-
ArticleZespri creates magical world
In order to promote the arrival of its SunGold kiwifruit variety in Europe, Zespri is launching a new “augmented reality” app
-
ArticleStrong performance for Italian Jingold
With Southern Hemisphere supply ensuring a 12-month campaign, the Italian kiwifruit brand is said to be doing very well
-
ArticleTomabel mushrooms rely on quality
In the face of stern competition from Polish mushroom exporters, Belgium’s REO Veiling turns to its Tomabel label
-
ArticleDomestic optimism, global growth
Fruitnet takes a look at the UK and global kiwifruit markets with Chingford and Zespri
-
ArticleJazz jostles for young consumers
The apple brand is launching its exclusive Jazz Apple Juniors Club in the UK, as it seeks out a younger audience
-
ArticleTomra lands business award
Group recognised for high standards of innovation, business ethics and financial success
-
ArticleJazz targets children with website
Enzafruit Continent has launched a new online portal featuring games, recipes and more
-
Article‘Like Organic’ to save soils
With 30 football fields of soil being lost every minute to overfarming, consumers are being encouraged to 'Like Organic'
-
ArticleThe guessing game
Fresh Position's Steven Maxwell looks at the development of trends in the industry, and asks just who is doing the driving
-
ArticleSpanish producers plan to merge
Union of Coexphal and Ecohal will create producer organisation with annual output of 3.5m tonnes
-
ArticleZespri expects even larger volume
Company confident of renewed demand for larger crop of SunGold kiwifruit and overall 74m-75m trays of Green this season
-
ArticleSandía Fashion season kicks off
New investment in research and development will enable label to adapt to future market trends, says AGF Group
-
ArticleTime for rethink on consumption
EVS2015: The importance of the brain’s automatic reactions to different types of food has been underestimated, delegates at European Vegetable Strategies heard last week
-
ArticleDutch retailer introduces fresh produce happy hour
Hema says the promotion is designed to increase sales and cut food waste
-
ArticleCoregeo launches research campaigns
Brand marketing specialist launches integrated marketing campaigns for Tenderstem and Pink Lady
-
ArticleÉgérie extends tomato range
France’s Prince de Bretagne has broadened its vine tomato selection with the launch of Égérie, a variety lauded for its excellent taste
-
ArticleItalian trade looks for Expo boost
Fresh produce marketers in Italy are hoping the six-month event will focus greater attention on their products' quality
-
ArticleMarkets converge for campaign launch
The Love Your Local Market campaign is rapidly growing into an international movement, with 16 countries so far getting involved
-
ArticleTesco to sell collagen-rich juice
Backed by Spanish group AMC and skincare brand Natura Bissé, healthy juice range Beauty & Go is going mainstream