Marketing – Page 81
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ArticleNZ brand Rockit appoints manager
Austin Mortimer to lead trademarked apple's global development on behalf of parent group Havelock North Fruit Company
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ArticleItalian apple group Vog marks 70 years
Future success will depend on continued commitment to quality and innovation, say consortium directors
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ArticleAttractive market for Argentine lemons
Buoyant markets go some way in compensating for this season’s lower volume
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ArticleNew Zealand avocados on the march
NZ Avocado's Jen Scoular says that collaboration is paying off for the industry
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ArticlePutting grapes on the table
Olympic Fruit's André Nieuwenhuis outlines how better eating quality and increased marketing are crucial to the future of the category
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ArticleFlorette offers ‘Bags of Insight’
The bagged salad specialist has introduced its new ‘Bags of Insight’ infographic to communicate about consumer buying habits
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ArticleItaly looks overseas for profit growth
Country's leading fresh produce agency CSO preparing to launch new project called Freshness from Europe
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ArticleValfrutta to market Francescon melons
Leading Italian melon supplier has formed strategic partnership with one of country's top fresh produce brands
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ArticleImpressive growth for Italian retail club
Masters of Fruit, a joint venture involving Dole, Marlene and Valfrutta, now has a thousand greengrocer members
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ArticleApple supplier SFT joins Apofruit Italia
Former member of La Trentina consortium now set to sell large volume of organic apples through leading Italian marketer
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ArticleSales surge for South African sharon fruit
The country has doubled its shipments to the US and is poised to sell more than 1,000 tonnes at home for the first time
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ArticleGood year for citrus PGI
Label’s managing director says excellent quality translated into satisfactory prices for most varieties
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ArticleNergi follows berry growth trend
Marketers expect the Nergi kiwiberry’s impressive growth of the last two years to continue, as the berry category shows little sign of slowing down
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ArticleCoregeo invests in sampling activity
Marketing group sets out sampling programme to push key brands Tenderstem and Pink Lady
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ArticleVeiling Zon granted royal title
Dutch fresh fruit and vegetable supplier marks centenary with special anniversary event in Venlo
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ArticleConference targets German market
VLAM and GroentenFruit Bureau’s successful Conference pear campaign in Germany is set to be extended to the rest of the country
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ArticleGlobal promotional networked formed
IFAVA and AIAM5 join forces to to form the new Global Network for the Promotion of Fruit and Vegetable Consumption
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ArticleHere comes the SunGold
Hopes are high for SunGold kiwifruit in Europe, as Zespri continues its promotional campaigns in France
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ArticleNW pear crop up 2 per cent
US Northwest pear growers are eyeing a 451,000-tonne crop, with promotional activities planned across 36 countries