Marketing – Page 80
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ArticleInterfel launches fresh logo
A new logo embodying the qualities of French fresh produce has been unveiled by Interfel, which has sought to stress the origin of the country’s products
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ArticleCVVP develops new early orange label
The extra-early Navelina variety will be unveiled at next week’s Fruit Attraction
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ArticleJunami teams with Dutch Olympic star
Hockey player Naomi van As will help promote apple variety to those Dutch consumers with an active lifestyle
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ArticleIdyl shakes up snack market
Company claims its cherry tomato Shaker Medley is ideal for ‘on the go’ snacking
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ArticleFLIA opens for nominations
Applications are now open for those Fruit Logistica 2016 exhibitors who have brought an innovative product or service to market
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ArticleNew design for Brittany kale packs
Prince de Bretagne invests in sachet-style packaging to boost sales of the fashionable brassica further this season
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ArticleSeald Sweet sees import growth
Florida-based group is expanding its citrus and grape import deals to help strengthen its position on the North American market.
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ArticleInside the minds of marketers
Fruitnet speaks with Jennifer Sherry of FunMobility, who worked with Chiquita on its Minions marketing campaign
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ArticleFlower Sprout ready to take on Europe
Trademarked brassica has built up a good following in the UK and is now said to be winning friends in other markets
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ArticleNew Macfrut restores Italian confidence
Relocation to Rimini appears to pay off, with more vibrant, energised event offering chance to build new business
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ArticleOrigine road-testing red kiwifruit
Group, which represents 25 per cent of Italy's kiwifruit production, has high hopes for what it describes as its new "Ferrari"
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ArticleSun World testing new plum variety
Production of company's Black Diamond series set to expand in Europe with addition of fourth black-skinned, red-fleshed plum
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ArticleRijk Zwaan lands Grüner Merkur
Seed specialist honoured at Deutschen Obst & Gemüse Congress for boosting the fresh produce category
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ArticleSpanish Persimon gears up for new campaign
Promotions will once again focus on education and tastings
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ArticleGKE launches new pear variety Migo
Marketer aims to improve pear category by offering consumers more convenient product with longer shelf-life
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ArticleMarlene sticker competition returns
Vog Consortium launches Marlene apple competition across eight European countries
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ArticleSAT Royal embarks on Asian adventure
President José Gandía sees good potential for premium stonefruit and blueberries
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ArticleTesco bags stonefruit award again
South African industry body Hortgro has recognised retailer's contribution for second year running, as exports to UK increase
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ArticleMassive rise in Fairtrade banana volumes
Fairtrade International reports 18 per cent increase in amount of bananas sold under its certification scheme last year
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ArticleItalians combine to sell pears and kiwis
Origine Group unites some of Italy's biggest fresh produce suppliers, with production of 200,000 tonnes and sales of €800m