Marketing – Page 78
-
ArticleCultivar unveils local kiwifruit brand
Kiwiquí el de aquí, a competitively priced premium kiwifruit, is available from December to July
-
ArticleFruitness closes with pear push
Three-year Fruitness enjoy it! scheme launches a campaign to promote pears, as it prepares to wind down in January
-
-
ArticleDisney under fire for Star Wars tie-in
Despite aiming to boost the health of young consumers, the US film company has been accused of excessive marketing.
-
ArticleInnovation to the fore once more
Fruit Logistica Innovation Award nominees drawn from Belgium, Netherlands, Spain, Israel, Denmark, Germany and South Africa
-
ArticleSophie Michell named as face of CBC's UK campaign
Chef has devised a series of Pancake Day featuring blueberries
-
ArticleHazera launches Tinty cabbage
Israeli seed group introduces a new multi-use red pointed cabbage
-
ArticleRewe backs Bavaria organics label
Supermarket chain becomes first retailer in Germany to stock products carrying the region's new organic quality seal
-
ArticleTru-Cape named as Shoprite's best supplier
South African apple and pear specialist has picked up its second major retail award of the year
-
ArticleKanzi launches campaign in Germany
Major promotional drive will last until end of April, encouraging consumers to engage with the apple brand
-
ArticleLa Linea Verde sales top €200m
Italian firm continues to build strong domestic and foreign markets for branded and private label convenience items
-
VideoVideo: Chilean cherries land in China
New-season fruit arrives in Huizhan market as demand in China for high-quality fresh produce continues to grow
-
ArticleZespri SunGold scoops German grocery award
Marketer's branded kiwifruit has apparently met with widespread approval among consumers in Germany
-
ArticleFlandria leeks show versatility
Flanders’ Marketing Board is eager to promote the different ways that leeks can be prepared, as growers get ready for a top crop
-
ArticleVeg growers need national support
As prices fall and costs rise, French vegetable producers call on consumers to support local growers and on retailers to end the price war
-
ArticleOpera and Origine: contrasting styles for Italian pears
Two of Italy's newest joint ventures are trying to offer global markets a united front when it comes to pear exports
-
ArticleMiss Chef apple targets cooks
The Miss Chef apple, a cooking apple with an excellent taste and texture, is set to hit shelves in France this December
-
ArticleUGPBAN invests in Dunkirk
The union is tying its bananas up in the colours of the French flag in order to further highlight the French origin of the product
-
ArticleRSA avo season comes to an end
Volumes down on previous campaign, despite boost of new production coming online
-
ArticleNew funds to benefit produce trade
Latest European funding will help promote fruit and vegetables produced in Belgium, Italy, Poland, Cyprus, Bulgaria and the UK