Marketing – Page 74
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ArticlePeruvian exporters target growth in Italy
Latin American nation's promotional body Promperù named as official partner country of international trade fair Macfrut
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ArticleSponsors snap up fruit-related emojis
USA Pears and S&A Group bag themselves the rights to permanent sponsorship of a produce-related symbol
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ArticleAztec Fuji: South Africa's bright new hope
Growers in the country say they're excited about the future prospects for Stargrow's deeper-red Fuji apple cultivar
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ArticleEuropean campaign targets UAE
Freshness from Europe is now focusing its efforts on the United Arab Emirates.
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ArticleBrands pay to label emojis their own
New Zealand kiwifruit marketer Zespri and trade promoter Avocados from Mexico have already sponsored a character
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ArticleAubergines help with healthy soil
By rotating between tomatoes and aubergines, Eosta growers are able to keep the soil healthy and attract favourable insects
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ArticlePink Lady releases European marketing campaign
Festivals, a holiday giveaway and digital marketing will form the basis for Pink Lady’s 2016 summer marketing schedule in Europe
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ArticlePink Lady grows UK market share
Pink Lady apples enjoy "unparalleled" value spend increase in UK apple market
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ArticleItalian produce market faces huge challenge
Decade-long investigation into shopper behaviour yields useful guidance on ways to kickstart consumption growth
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ArticleDimmidiSì gets closer as health interest grows
Italian fresh convenience brand will take the opportunity this summer to remind consumers how easy it is to eat healthily
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ArticleNew brand identity for Aartsenfruit
With offices in the Benelux and Hong Kong, company will use new concept to underline global scope of its business
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ArticleCPVO upholds Tango protection ruling
Decision could prove decisive in long-running battle over rights to disputed mandarin variety
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ArticleInterfel launches new-look Fête
The Fête des Fruits et Légumes Frais, which takes place across France from 10 June, aims to give the sector an even more Fraîch’attitude
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ArticleFrench trade body launches nationwide campaign
Interfel's festival of fresh fruit and vegetable will see picnics and treasure hunts in major cities, towns and villages across France
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ArticleSanLucar chills with the kids
The company’s latest movie tie-in features characters from fifth Ice Age film on fruit packs in Austria and Germany
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ArticleUAE delegation sees best of Poland
The study tour was part of the ongoing Bicolored Apples from Europe promotional campaign
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ArticleFreshness from Europe heads to China
The campaign, will be presented at the Fresh Produce Forum China in Chengdu
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ArticleNew website for Marlene apples
Site outlines history of the fruit while offering recipe ideas and news items
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ArticleFruitnet Marketing Review: May 2016
A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month
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ArticleJazz strikes chord with Swiss public
Consumers polled during retail show BEA picked out the variety as their favourite, followed by Braeburn and Pink Lady