Marketing – Page 73
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AnalysisPlenty of potential for European peppers
Enza Zaden's Hans Verwegen looks at the European pepper market and considers a possible comeback for the category.
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ArticleFruit Logistica launches #25fruits
Social media campaign marking 25th anniversary of Berlin event kicks off today
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ArticleSCB joins race for women in Paris
Compagnie Fruitière has revealed its pride in becoming a partner of the women-only La Parisienne race through the French capital, where it will distribute its SCB bananas
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ArticleFyffes encourages Dundalk backing
Company calls on fans across Ireland to get behind Dundalk FC and support Irish football on the European stage
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AnalysisIs the baby veg market coming of age?
Growing interest in healthy eating is combining with a buoyant eating-out trend to boost demand for mini vegetables
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ArticleEvelina making name for itself in Asia
Chilean and Argentinean production now complementing European volumes, as exports to China, Taiwan and India begin
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ArticleBrazil: opportunities of Olympic proportion
With the eyes of the world focused on Rio 2016, we take a look at the overall potential for fresh produce companies in Brazil
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ArticleGoogle puts fruit at heart of Rio fun
Internet giant's search engine homepage features a video and link to a new fruit-themed mobile game
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ArticleFyffes asks consumers to 'Discover More'
Banana importers engages in an international brand enhancement programme to engage and entice consumers
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ArticleSuccess for Canary Islands banana campaign
Exports to Spanish market reached 31,000 tonnes in July, up by almost a quarter on the previous three years' average
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ArticlePeruvian avos benefit from price boom
Exports to continue to enjoy fast growth, with some 70 per cent of Peru's total shipments now coming to Europe
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ArticlePlant Sciences pushing open-source berry model
Californian company's new division in the Netherlands will target new commercial opportunities across European market
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ArticleKiku supports young athletes
Apple brand brings together more than 25 athletes at Kiku Wonderland
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ArticleS&A Group: emoji deal 'sets us apart'
Company's Oliver Davies explains decision to sponsor Unicode's globally recognised strawberry symbol
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ArticleBicoloured apple push ends second year
The third year of the campiagn to promote European apples will run under the theme of 'Enjoy'
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ArticlePolish blueberries gather momentum
It has been a positive start to life for the Polish Blueberry Committee as the country sets its sights on Europe and Asia with its Berry Good brand
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ArticleEx-porn star fronts Landgard’s berry campaign
A former porn star is the face of a new drive to promote German berries by marketing firm Landgard
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ArticleSouth Africa: new market trends in Europe
In the first of three reports from the Western Cape, Fruitnet looks at how changing demand is influencing fruit exports
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ArticleSanLucar lets its brand do the talking
Strategy director Holger Brandt says the company’s successful debut in Asia is all down to the quality behind the brand
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ArticlePortugal: fresh impetus for Euro champions
The country's international footballing success is apparently being replicated in its fresh produce business