Marketing – Page 72
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ArticleGreen light for new Valencia citrus labels
The premium brands will be unveiled at Fruit Attraction in Madrid
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ArticleSilver for Van der Lans International
The Dutch importer turns 25 this week, marking the milestone with the launch of a new website as it prepares for the next quarter century
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ArticleCollaboration key to China success
Business forum held in Catalonia to discuss opportunities in Chinese stonefruit market
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ArticleNY growers excited by SnapDragon and RubyFrost
Now in their third commercial season, sales of the new apple varieties will be supported by a major promotional campaign
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ArticleEurope set for bicolored apple harvest
As the harvest begins, promotions of bicolored apples from Europe are set to continue, in order to win market share in markets including China and the UAE
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ArticleRegal’in earns Saveur de l’Année
The French brand’s flat peaches have been awarded the Saveur de l’Année mark on the eve of their appearance at Fruit Attraction
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ArticleMoroccan berries on UK mission
A number of exporters of Moroccan berries arrived in London this week for one-on-one meetings with UK importers, with the aim of growing exports to the country
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ArticleRSA farm schools learn to be WaterWise
South Africa’s National Sea Rescue Institute is helping to save lives on fruit farms
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ArticleMollar de Elche launches new campaign
This will be the first season in which the Spanish pomegranates are marketed under their own PDO
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ArticleAudio: brands key to adding new value
Levahrt's commercial director Claas van Os explains why the group is working to develop fresh produce trademarks
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ArticleAudio: Consumers warm to Pink Lady cooking apple
Loic Sidot tells Eurofruit that its recently launched Miss Chef brand is creating new value in the fresh apple category
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ArticleTomato PGI welcomes new member
Volumes of Tomate La Cañada-branded tomatoes to increase as Luis Andújar becomes seventh company to join the label
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ArticleRijk Zwaan demo days open for business
Six-week period allows Rijk Zwaan to showcase various open-field vegetable crops in Fijnaart
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ArticleNew brand for Sicilian prickly pears
Sicilio aiming to bring one of Italy's most unique and distinctive products into the mainstream with concerted marketing effort
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ArticleJingold secures support from Gruppo Mazzoni
Italy's largest kiwifruit marketer joins Agrintesa and Naturitalia to develop production and sales of yellow and red varieties
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ArticlePomanjou Group evolves into Innatis
The French apple group’s recent growth has encouraged it to update its identity to reflect its core values of innovation, nature and tradition
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ArticleSyngenta and Rijk Zwaan sign veg deal
Cross-licensing agreement on native traits in vegetables allows companies to bring improved varieties to market
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ArticleECPA responds to 'award' nomination
The 'Democracy for Sale Award', organised by four NGOs, alleged the ECPA colluded with EC during TTIP negotiations
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ArticlePrimland previews season at AFL
French kiwifruit grower-marketer Primland will preview its new production season at Asia Fruit Logistica next week
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ArticleRoyal recognition for Serbian fruit exporter
Ritopek Cherries has been given a royal warrant by HRH Crown Prince Alexander II for its range of fresh fruit