Marketing – Page 70
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ArticleEosta launches Health Wonders
The Dutch organics specialist’s new nutrient-rich root range is focused on health, with pillbox-style packaging illustrating the point
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ArticleEuropean campaign comes to China
Freshness from Europe is presented in Beijing, showcasing the opportunities for fresh produce in the country
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ArticleThe Knox story
Things have moved rapidly for Rijk Zwaan since the introduction of it's anti-pinking lettuce trait, Knox, in late 2015
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ArticleMiss Chef recognised for flavour
The cooking apple from Pink Lady Europe has been awarded Saveur de l’Année Restauration 2017 for its taste
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ArticleSpecial Fruit shows faith in Calinda
The Belgian importer has made significant investments in the Calinda strawberry, the early premium variety hitting shelves in Europe
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ArticleKoppert marks 50th anniversary
A number of special events will be held in 2017 to celebrate the company's 50th year
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ArticleSweeki launches in China
Developers of Italian kiwifruit brand hope to capitalise on Italy’s reputation for high-end exports
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ArticleSanLucar unveils new look for Opal
Company goes back to the future for new vintage-inspired Opal apple packs
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ArticleMiss Chef innovates
Cooking apple brand Miss Chef aims to build on an encouraging first season with a dynamic new marketing campaign
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ArticleNufri shines spotlight on women in sport
Olympic champion weightlifter Lydia Valentín named patron of company’s new crowdfunding venture
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ArticleFLIA 2017 nominees revealed
Ten finalists are drawn from the Netherlands, France, Germany, Italy, Belgium and Poland
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ArticleMarlene launches Christmas gift
Italian group releases Christmas multipack including seven apple varieties
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ArticleAreflh debates sector challenges
APO members of European assembly Areflh met last week to discuss the need to strengthen producer organisations and promote consumption to arrest declining sales
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ArticleBrainmarketing: see what shoppers really think
A groundbreaking method of analysis is being used to monitor consumer responses to fresh produce in supermarkets.
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ArticleAll systems goji for new Italian berry
Already renowned as a superfood in its dried form, the goji berry could be about to enter the mainstream as a fresh product
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ArticleDole to employ VR in new campaign
Company preparing to step up marketing with virtual reality plantation experience at Fruit Logistica in Berlin.
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ArticleChiquita bananas recognised for sustainability
Employees and customers of Rewe vote Chiquita banana as one of Germany’s top-three most sustainable food products
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ArticleItalians launch Yello apple
New yellow apple distributed in Europe exclusively by VOG and VI.P Consortia has been unveiled at Interpoma
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ArticleJoly Red gets Singapore launch
Belgian cooperative BFV is making great strides in Asia, with a number of activities held this month in Singapore, India and China to promote Joly Red apples and Truval pears
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ArticleKloosterboer rewarded for CO2 efforts
Group lands Lean & Green Star award for Carbon Dioxide reduction of 35 per cent in five years