Marketing – Page 67
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AnalysisWhy have avocados become so popular?
Fruitnet was invited to answer that question this week on the BBC show Talking Business with Aaron Heslehurst
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ArticleConsumers want more than ever before
In future, suppliers must deliver health, transparency and convenience in a fast-changing, digitally engaged market
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ArticleLove my Salad promotes tomatoes
Rijk Zwaan's vegetable campaign joins with Prominent Tomatoes to showcase the fruit to bloggers
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ArticleVog backs new apple Crimson Snow
Kiku hails licensing agreement as 'major step' for variety's development and targets 20,000 tonnes in Italy by 2022
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ArticleParra named new president of Ailimpo
His priority is to create a sustainable, profitable industry capable of withstanding the sharp rise in global production
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ArticleRebranding and expansion for Innovative Fresh
New look and new Scandinavian office points to further growth for fresh produce industry monitoring experts
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ArticleChiquita brings We Are Bananas to Europe
Chiquita director John Cockle previews the multinational's new campaign, which arrives in Europe this summer
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ArticleGrá brand on show at Bloom 2017
Visitors to the Dublin event sampled and purchased a selection of Grá-branded fresh produce
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ArticlePink Lady unveils summer campaign
Activities include television, digital media, a poster campaign and sponsorship of key events
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ArticleBig interview: Syngenta
Eurofruit speaks exclusively with three key players at Syngenta about the group’s tomato category and wider values
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ArticleSnack to the future
The growth of out-of-home eating is very much at the forefront of seed breeder Rijk Zwaan’s thinking when it comes to the tomato category
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ArticleStefano Soli in charge at Valfrutta
Highly experienced commercial director takes over from Italian brand marketer's general director Gianni Amidei
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ArticleProexport marks 40 years of growth
In spite of the ongoing severe water crisis, Murcia’s produce industry is on a firm footing to meet the challenges of the future, AGM hears
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Article
Bicolored campaign offers tasting chance
European apples were sampled at a recent reception organised by the Polish Embassy in Abu Dhabi
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ArticleTru-Cape backs peace movement
South African topfruit marketer is supporting Cape Town’s Peace My City Initiative
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ArticleMeloro: golden opportunity for melon market
Valfrutta says it can bring new value to the business with the addition of a new yellow melon variety to its branded range
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ArticleSouth Africans take positives from FPI
There were several important take-home messages for South Africa from Fresh Produce India
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ArticleBiofruit underlines its organic expertise
German company's new brand identity and communications strategy aimed at emphasising its leadership in the category
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ArticleSpreafico floats exotic islands idea
The company recently trialled a new merchandising approach for its èSquisita exotic fruit brand in Coop Italia supermarkets
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ArticleOrigine says demand is strong in Asia and Spain
Italian group's kiwifruit notes growing interest from Far East buyers as it prepares to launch major promotional drive in Spain