Marketing – Page 62
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ArticleBlow for French fruit education
Interfel has called on French ministers to get on the same page after a court ruled that its activities in public schools were not in the general public interest
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ArticleBuilding a brand for the online market
Naomi Turner of UK-based agency Pink Sky summarises her Global Berry Congress workshop on digital branding
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ArticleChile to home in on Spanish blueberry market
Blueberry committee to begin promotions in Spain in coming season following collaboration agreement with Freshuelva last year
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ArticleCracking the cocktail category
Johan Vis of Rijk Zwaan outlines why the Dutch group’s Brioso RZ variety is ideally suited to what is a competitive tomato marketplace
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ArticleFyffes urges Ireland to 'go bananas'
The Irish banana suppliers are raising cash for a good cause ahead of National Banana Day
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ArticleChilean campaign hits the Big Apple
For the first time, Chilean fruit is being promoted in the heart of New York City
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ArticleChilean blues smash shipment record
Exports for 2017/18 exceed 110,000 tonnes, with all markets showing increases
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ArticleEosta lands award for 'packaging'
Company's Natural Branding solution 'encourages people to think', according to Packaging Award jury
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ArticleVOG promotes Marlene apples
The South Tyrolean apple association has engaged in a wide-ranging communications campaign to promote its Marlene apples in the Netherlands and Belgium
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ArticleFrosts halt Spanish Persimon boom
Freezing temperatures in December hit supply to the UK, but sales are expected to bounce back in 2018/19
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ArticleSanLucar creates berry buzz
Maya The Bee is the latest movie character used to promote the company’s fruits and vegetables
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ArticleTunisia calls for Mediterranean label
The country’s agriculture minister has urged French interprofessional organisation Interfel to support the development of a label for the Med region
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VideoThe Greenery now a 'demand-driven' business
Fruit Logistica 2018: Steven Martina explains how the Dutch fresh produce company is tracking consumer demand
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ArticleChile chases organics growth
Participation at Biofach and Fruit Logistica highlights strong potential for organic blueberries in Europe
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ArticleLandgard steps up collaboration with BVEO
German marketer to work more closely with PO association in future to support growers and make industry more sustainable
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ArticleCrimson Snow blazes new trails in Europe
As production expands, one of the world's newest apple brands is making a name for itself in key markets
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ArticleNature's Pride releases avo documentary
The growing popularity of avocados has prompted the Dutch group to launch a special 'field to fork' video
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ArticleSanLucar says it with strawberries
New Valentine’s Day packs of Spanish strawberries available in German and Austrian retailers
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ArticleLift-off for Rijk Zwaan's rocket
Vegetable breeding company adds rocket to its babyleaf assortment under the Rocketeerz label
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ArticleSocial media is "limitless connection resource"
Freshfel Europe endorses the sector’s adoption of social media as a resource of limitless connections in the digital business era