Marketing – Page 61
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ArticleSweeki kicks off Asian kiwifruit campaign
The premium kiwifruit label will be available to Asian consumers until October
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ArticleSouth Africa gets taste for Sharon fruit
After a series of successful market promotions South African Sharon fruit is gaining traction in the domestic market
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ArticleAnecoop unveils new Bouquet seedless campaign
The Spanish cooperative group is Europe’s leading producer of seedless watermelons
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ArticleEnzafruit sells ten-millionth Jazz carton
European division of T&G continues to see strong growth potential for its year-round branded apple offer
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ArticlePeruvian chef competition winner chosen
London student Sophie Maton takes first prize in the Super Foods Peru Young Chef of the Year competition
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ArticleFyffes launches Fit Squad
'Fitness can be fun' says banana giant as company launches Fit Squad programme
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ArticleFreshuelva launches national blues campaign
Huelva’s blueberry production has soared as acreage has climbed 58 per cent in the past five years
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ArticleMost recognised for innovation
Swedish data monitoring specialist is one of the country's most innovative companies within Agtech & Foodtech
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Article+Broccoli campaign reaches more consumers
The association says its promotional efforts reached more than 1m people a month during the past year
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ArticleBayer highlights cucumber opportunities
Vegetable seed segment Nunhems releases second white paper to highlight market opportunities for more diversity in cucumbers
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ArticleThink Fresh: Put value at centre of strategy
New research into the perceived value of fresh fruit and veg in Italy suggests more emphasis on taste is required
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ArticleFyffes peels back cover on new campaign
Focus will be on unique selling points including quality control, storage techniques and harvesting by hand
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ArticleCelina pear offers enormous potential
Promise of two years ago confirmed by first harvest of blushed pear Celina in South Africa
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ArticleRegal'in launch new white flat nectarine
The new variety will reach commercial production in 2020 after the formal unveiling of certified producers at medFEL
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ArticleGrower brings baby kale to Greece
Salad producer Vezyroglou Farm is first to grow the baby leaf in the country, looking to tap into growing demand for superfoods
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ArticleDriscoll's extends blackberry campaign
Successful harvesting of glasshouse blackberries in Northern Europe helps extend blackberry season into spring, summer, and autumn
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ArticleEU apricot yield to fall by nearly a quarter
European producers are forecasting lower yields this year, after demand failed to meet 2017's record supply
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ArticleChiquita unveils new-look European campaign
The marketer’s latest multi-channel campaign will be tailored to different markets
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ArticleRSA optimistic ahead of new US citrus campaign
SCSA heralds positive outlook as outgoing chairman Johan Mouton is replaced by Boet Mouton
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ArticleSuper Foods Peru ramps up UK campaign
Promotional activities highlighted healthy and distinctive qualities of Peruvian ingredients