Marketing – Page 60
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ArticlePolish blueberry season underway
The country's national blueberry day took place on 1 July, marked by gatherings, promotions and presentations
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ArticleWholesale market group joins CSO
Membership of marketing and research collective expected to open door to joint promotions and better industry coordination
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ArticleFresca launches avocado spin-off
New business unit The Avocado Company aims to build on recent market growth as UK sales surge past £178m
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ArticleVal Venosta builds its berry category
One of Europe's major apple suppliers is placing more emphasis on developing sales of Italian-grown soft fruit
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ArticleBerryWorld, Dole and Montosa scoop awards
Mastronardi and Greenyard also among the winners at this year's coveted Superior Taste Awards in Belgium
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ArticleFyffes recognised for Fairtrade dedication
Group receives CLAC award for commitment to Fairtrade practices in the banana sector
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ArticleBrazil brings taste of sunshine to London
Visitors to the Taste of London festival had the chance to sample a variety of the country’s fruits
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VideoChina berry market 'could outgrow US'
Video: Jae Chun of Driscoll’s Asia Pacific talks about the challenge of bringing better-tasting fruit to Chinese consumers
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ArticleChile citrus marketing campaign underway
UK and Japan are the focus of the Chilean Citrus Committee’s promotions this year
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ArticleSpanish union calls for national stonefruit brand
Asaja-Murcia says creation of national brand would galvanise Spain’s offer and boost access to new markets
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ArticlePeru launches World Cup promotion
Figures show a 27.5 per cent rise in Peruvian exports to Russia between January and March
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ArticleMarlene apples go big in Malta
New trompe-l'œil design expected to turn heads as Italian apple brand continues to roll out its restyled identity across Europe
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ArticleSan Miguel enters JV with La Calera
Alliance will enable both companies to strengthen their Southern Hemisphere fruit offer for the North American market
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ArticleWorld Avocado Month to launch
World Avocado Organisation looks to capitalise on growing demand for the fruit in a number of markets around the world
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ArticleWorld Cup lures marketers
Fresh produce marketers are keen to link their products to the excitement and drama of the upcoming World Cup, not least in Belgium and France
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ArticleChiquita steps up EU and US campaigns
European marketing continues as company also launches new alphabet stickers for consumers to collect in the US
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ArticleAsfertglobal scores with Champions promotion
Two lucky winners of prize draw taken to the final of the UEFA Champions League
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ArticleEosta wins royal prize
Dutch group recognised for sustainable entrepreneurship as it lands King William I prize
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ArticleWhite asparagus uncovered
A new report put together by Rabobank looks at the production of white asparagus in the Netherlands
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ArticleBigbucks to arrive in a Flash
Bigbucks, the full-red Gala causing a stir in South Africa, has a new name