Marketing – Page 54
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ArticlePink Lady gets sporty in UAE
The Pink Lady apple brand was on display during the Special Olympics World Summer Games in Abu Dhabi, following its recent tie-in with the Dubai Marathon
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ArticleFrance takes action over kiwifruit fraud
Mislabelled Italian product at the centre of major investigation conducted by consumer protection officials
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ArticleRecord response for Global Berry Congress
Total of 580 people from 50 countries join 37 exhibitors and 50 speakers for 'hugely positive' berry industry event
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ArticleValue chain vision
Arend Schot, head EAME vegetable seeds at Syngenta, offers the latest on the products the company is pushing for 2019
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ArticleSweet smell of success
Neil Hansford of Air Products talks to Fruitnet about the benefits of using aromas to brand products
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ArticleColour holds the key
Rijk Zwaan is working to add more colour to fresh produce displays in a bid to drive sales of healthier items
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ArticleCapturing new consumers key to berry growth
Finding new commercial channels will help boost berry demand, Global Berry Congress hears
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ArticleEcuador tackles productivity challenge
Agriculture Minister Xavier Lazo Guerrero outlines the government’s plans to future proof the country’s banana industry
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ArticleDriscoll's sues former UC Davis scientist
Berry marketer accuses California Berry Cultivars and founder Douglas Shaw of using Driscoll's strawberries in its breeding
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ArticleHigh hopes for Sicilian oranges
Potential for Sicilian blood oranges in Chinese market hindered by high transit costs and limited supply
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ArticleLidl's football deal to focus on fresh
Retailer's Italian arm renews marketing partnership with national squad ahead of new campaign featuring fruit and vegetables
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ArticleEucofel sets out plan of action
The association set out its agenda and goals for the coming year at AGM in Warsaw
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ArticleBelgica seduces shoppers online
Belgium’s BFV has picked up an award for its seductive social media campaign in support of exclusive club apple variety Belgica
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ArticleUGPBAN launches banana for kids
The banana producers’ union for the French Antilles recently showed off its new child-friendly ’Banane Enfant’ in Paris
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ArticleCamposol recognised for responsibility
Group named as one of the top 100 most responsible in the country for 2018
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ArticlePGI Cítricos Valencianos play to the gallery
Art, food and history came together at the Museo del Prado to celebrate the rich heritage of Spanish food
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ArticleSanLucar enlists Gallic heroes for new campaign
The company is embarking on an extra sweet adventure with Asterix and Obelix
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ArticleCamposol lands exporter prize
Peruvian fresh produce specialist picks up an award from Mincetur and PromPerú
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ArticleChiquita boss backs container model
New service from Central America will boost quality and efficiency, says group president Carlos Lopez Flores
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ArticleCeres makes apple breakthrough
Improved Gala and Fuji strains hold promise for South African topfruit industry