Marketing – Page 52
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ArticleHealth trend keeps lettuce loved
Rijk Zwaan has a lettuce leaf for every sandwich, as the group taps into the health trend in on-the-go snacking
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ArticlePositive first impressions for new apple Yello
Initial consumer reaction to one of Europe's newest club varieties has apparently been extremely positive
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ArticleBehind the curve but on the up
Italy’s appetite for avocados is yet to match that of its northern European neighbours, but there are signs of growth
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ArticleAlanar cherries get taste recognition
Turkish exporter Alanar has been certified by the International Taste Institute for the superior flavour of its cherries
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ArticleSyngenta to showcase sustainable veg
The company's Fields of Innovation event will demonstrate new variety innovation that meets sustainability challenges
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ArticleStonefruit group tries to woo growers
Consortium promoting Romagna PGI peaches and nectarines seeks to defend position as it ramps up marketing campaign
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ArticleVietnamese province launches veg brand
NZ-backed development project unveils La Lanh range of sustainably sourced produce at Big C store in Qui Nhon
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ArticleSales hot up for Picota cherries
Good weather has resulted in optimum quality this season, producers say
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ArticleTake the #400g challenge
Freshfel and Aprifel launch Europe-wide campaign to boost fresh produce consumption in young consumers
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ArticleA bunch of muppets
Eosta utilises laser technology to bring Kenny, Katy and Kalissa Kiwi to life
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ArticleNew branding exercise for Chiquita
Banana brand's summer sticker campaign calls on consumers to take part in ten different fitness challenges
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ArticlePink Lady battles on
Apple brand maintains "good performance" against a backdrop of declining apple consumption in key EU markets
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ArticleChristmas comes early at Nunhems
Seed company presents Coliseo F1, the first Santa Claus melon variety with moderate resistance to the New Delhi virus
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ArticleYear-round avo plans on track says Camposol
The company is due to harvest its first commercial crop of Colombian avocados ini 2021
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ArticleFruit Logistica presents buyers with exciting 2020 vision
Bringing together more buyers than any other fresh produce event, the Berlin show remains a major platform for growth
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ArticleFruit Logistica to reward retail excellence
World's leading fruit and veg industry trade fair launches new prizes to recognise innovation and inspiration in retail
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ArticleBlue Whale celebrates 50th
The French apple exporter marked its 50th anniversary with a celebration of its suppliers, growers, customers and staff and the unveiling of a new logo
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ArticleSanLucar enlists Simba in new campaign
Consumers will have the chance to win a family trip to Bari as part of new Lion King promotion
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Article10 stores making veg aisles a sensory experience
Fresh produce has arguably "never been so important" for attracting retail shoppers, says TCC Global's Bryan Roberts