Marketing – Page 51
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ArticleYoom continues to turn heads
Syngenta's purple-skinned tomato brand is set to hit shelves in North America and Australasia.
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ArticleLandmark year for RSA Fujis
Branded as Fuji Royal, significant numbers of the new, truly South African strains will be planted this year
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ArticleTango's bee claim creates a buzz
Ruling by South Africa's Advertising Regulatory Board finds Tango’s claim as ‘bee-friendly to be misleading
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ArticleFrench produce goes on summer tour
French fresh fruit and vegetables are gaining attention through Interfel’s participation in the NRJ Summer Tour of France’s beaches
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ArticleJingold brings new varieties to Asia
Kiwifruit consortium has put varietal innovation at the heart of its commercial strategy as its international business grows
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ArticleOrigine builds on firm foundations
With most of its Sweeki-branded kiwifruit sold in Asia, the Italian group is targeting further growth this coming season
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ArticleHealth trend keeps lettuce loved
Rijk Zwaan has a lettuce leaf for every sandwich, as the group taps into the health trend in on-the-go snacking
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ArticlePositive first impressions for new apple Yello
Initial consumer reaction to one of Europe's newest club varieties has apparently been extremely positive
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ArticleBehind the curve but on the up
Italy’s appetite for avocados is yet to match that of its northern European neighbours, but there are signs of growth
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ArticleAlanar cherries get taste recognition
Turkish exporter Alanar has been certified by the International Taste Institute for the superior flavour of its cherries
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ArticleSyngenta to showcase sustainable veg
The company's Fields of Innovation event will demonstrate new variety innovation that meets sustainability challenges
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ArticleStonefruit group tries to woo growers
Consortium promoting Romagna PGI peaches and nectarines seeks to defend position as it ramps up marketing campaign
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ArticleVietnamese province launches veg brand
NZ-backed development project unveils La Lanh range of sustainably sourced produce at Big C store in Qui Nhon
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ArticleSales hot up for Picota cherries
Good weather has resulted in optimum quality this season, producers say
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ArticleTake the #400g challenge
Freshfel and Aprifel launch Europe-wide campaign to boost fresh produce consumption in young consumers
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ArticleA bunch of muppets
Eosta utilises laser technology to bring Kenny, Katy and Kalissa Kiwi to life
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ArticleNew branding exercise for Chiquita
Banana brand's summer sticker campaign calls on consumers to take part in ten different fitness challenges
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ArticlePink Lady battles on
Apple brand maintains "good performance" against a backdrop of declining apple consumption in key EU markets
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ArticleChristmas comes early at Nunhems
Seed company presents Coliseo F1, the first Santa Claus melon variety with moderate resistance to the New Delhi virus
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ArticleYear-round avo plans on track says Camposol
The company is due to harvest its first commercial crop of Colombian avocados ini 2021