Marketing – Page 48
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Chep named as a 'Top Employer'
Pallet and container pooling specialist is certified as a ‘Top Employer in Europe’ for third year in a row
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Freshfel rallies fresh produce sector
Body calls for fresh fruit and vegetable sector to take the stage as a leading industry in Europe’s climate neutral transition
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Vietnam project sows seeds of sustainability
An innovative collaboration between New Zealand and Vietnam is helping to create a new supply chain model
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AFM entertains Super Bowl audience
Actress Molly Ringwald starred in Avocados From Mexico's big-game advert
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Ecuador launches Premium and Sustainable brand
New country label will be unveiled at Fruit Logistica 2020, where Ecuador is Partner Country
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Primland stresses product variety
At Fruit Logistica, the French kiwifruit specialist will be promoting its full range of products, including Oscar, Oscar Gold, Oscar Red and Nergi
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Rocha pear exports bounce back
Three-year international marketing campaign bearing fruit, says ANP
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Spreafico becomes exclusive Italian marketer of Tango
Joint marketing campaign is being planned for retail, wholesale and foodservice channels
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Rijk Zwaan introduces Reddery tomato
Premium cherry tomato will be showcased at Fruit Logistica in Berlin
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Pink Lady sponsors Dubai run
For the second consecutive year, apple brand Pink Lady sponsored the Standard Chartered Dubai Marathon, which attracts more than 30,000 runners
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Made in Nature promotes in Paris
The EU campaign promoting organic agriculture in Italy, France and Germany started the year with a culinary event in the French capital
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Syngenta's sustainable stance
Group will showcase a new portfolio of varieties at Fruit Logistica, with the aim of delivering sustainable solutions to the value chain
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VIP unveils new corporate logo
New clean design aimed at underlining group's commitment to quality, service and sustainable supply
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Innovation to the fore in Berlin
The ten nominees for this year's Fruit Logistica Innovation Award have been revealed
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A brand new kind of apple
Marketing its first commercial crop this season, Kissabel wants to turn red-fleshed apples into a category of their own
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First Italian kiwifruit heads to Mexico
Origine Group targeting growth in the Americas as Mexican trade accord results in removal of barriers to trade
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Tawny makes its mark in South Africa
Tawny Seedless has overtaken Flame Seedless as leading early season red seedless in South Africa
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Colombians get a taste for French apples
Interfel is running its second marketing campaign for French apples in the Andean nation
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EU campaign raising awareness
The EU Fruit campaign is completing its first round of activities in Greece, Germany and Poland, with the aim of building awareness of the quality and safety of European fresh produce