Marketing – Page 46
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ArticleFruit Logistica: 'The best place for a new start'
The annual event continues to create new perspectives for the global fresh produce business
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ArticleBelOrta launches online platform
De Keuken van BelOrta, or BelOrta’s Kitchen, will aim to inspire, entertain and inform consumers in order to encourage the use of local products for home-cooking
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ArticleOnline attention for Bimi broccoli
An enhanced online presence is expected to drive new health-conscious consumers to Bimi-branded broccoli in continental Europe
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ArticleVIP reports strong start to Iberian campaign
Low stocks and increased demand for products with longer shelf-life lift demand in Spain and Portugal
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PodcastsFruitbox: Distance is no matter for Zespri
Chief executive Dan Mathieson explains how the brand is bringing its health message to consumers worldwide
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PodcastsListen to Fruitbox, keep fully informed
Twice a week, Fruitnet's new interview show gives you valuable business insight from fresh produce industry leaders
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PodcastsFruitbox: How to keep up with consumer trends
Europe's largest apple producer explains what brand marketers must do to stay relevant to shoppers and consumers
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ArticleTurkish cherries rise to challenge
In spite of recent issues, Turkish cherry producer Anı Tarım Fresh Fruit expects exports to increase this coming season, according to marketing manager Mehmet Çakmak
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PodcastsFruitbox: Fruit and veg must be fresher and faster
If you won't innovate, then get out of the produce business, says Nature's Pride founder and former CEO Shawn Harris
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ArticleAmbrosia closes "positive campaign"
A constant supply of high quality fruit helped secure good returns for growers
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ArticleBouquet watermelon campaign kicks off
Wide-reaching marketing campaign will celebrate the “irreplaceable character of rural Spain”
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ArticleProviding detailed information is key, says VIP
Italian apple marketer unveils new corporate website, offering customers an "immediate and practical" online reference
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ArticleKissabel SH takes commercial strides
Australia and Chile are leading the way as the apple edges closer to commercial development in the Southern Hemisphere
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ArticleSpanish sector launches new consumer campaign
Industry unites to promote the diversity and health benefits of Spanish fruit and veg
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ArticleAmcor unravels consumer shopping habits
Research reveals European consumers’ online grocery shopping habits for fresh foods
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PodcastsFruitbox: Keep calm and carry on communicating
Chiquita's Barbara Galli explains how the brand is adjusting its advertising strategy amid the Covid-19 crisis
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ArticleDel Monte celebrates Earth Day
Group marks the occassion by highlighting some of its own conservation efforts
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ArticleZespri kicks off European campaign
Brand refresh and new packhouse in Zeebrugge signal a positive start to 2020 season
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ArticleSpike in demand for pre-packaged items
Online sales and home deliveries increase across European markets during Covid-19 shutdown
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ArticleCandonga finds favour with Italian growers
Italian producers say the Sabrosa variety, marketed as Candonga, offers price guarantee even in difficult times