Marketing – Page 43
-
ArticleHalf of Macfrut visitors 'attended' via smartphone
Organisers herald success of industry's first virtual trade fair, but say they are still planning a physical event in 2021
-
PodcastsFruitbox: Will tech help us harvest better fruit?
Sun World International's David Marguleas explains why technology has such a vital role to play in securing supply
-
VideoFruitnet Insights · Avocado Market Update
Leading players in the fresh avocado business discuss market trends, opportunities for growth, and commercial challenges.
-
ArticleCultivating a taste for avocados
More and more Spanish consumers are switching on to avocados as sales of pre-ripened fruit grow
-
ArticleItalian organic pear season kicks off
Carmen and Santa Maria are the first varieties to hit the market
-
ArticleGeorges Helfer unveils new image
After 50 years in the fruit trade, Georges Helfer is updating its visual identity with a ring of fruit to reflect the group's expertise and values
-
ArticleEvergala shakes up Gala category
New variety from Stargrow could play a significant role in transforming the South African Gala segment
-
ArticleRivoira planting trio of Gala alternatives
Piedmontese supplier unveils Luiza as it prepares to run commercial trials on three extra-sweet Brazilian cultivars
-
ArticleExhibition space sold out for Macfrut Digital
Total of 400 exhibitors, including 87 from China, are preparing to take part in Europe's first virtual fresh produce trade fair
-
ArticleNergi takes to social media
French exporter Primland is boosting its focus on social media to promote Nergi kiwiberries as an important source of vitamins and fibre
-
ArticleChiquita buses back in London
Despite the drop in tourist numbers, the banana giant will once again be promoting on London's buses, encouraging locals to 'Think Chiquita'
-
ArticleRaisin awareness
South African growers drive UK campaign to tackle misconceptions around raisins
-
ArticleKicking off the sustainability debate
FIFA Foundation and UPL sign memorandum of understanding to promote sustainable development and education through football
-
ArticleNew tropicals brand brings cheer in gloomy times
La Dona's True Origins label evokes the colour, light, and music of the Andes
-
ArticleBelOrta kicks off topfruit campaign
The first Conference pears of the new topfruit season were sold at the BelOrta auction last week, with extensive promotions to back up the campaign
-
ArticleBFV planning pear push in Asia
The Belgian cooperative has an Asia-wide promotional campaign planned for its Truval-branded pears this season
-
ArticleMagazine apps keep you in touch
Don’t wait any longer for the freshest coverage in the business! Download one of Fruitnet's brand new apps
-
ArticleNic Jooste ready to get Immersed
The former Cool Fresh director is helping companies develop more positive social and environmental strategies
-
ArticleApeel extends Edeka commitment
Group releases food waste reduction results at Edeka and Netto, and is expanding nationwide in Germany
-
ArticleBe Climate turns to Instagram
Port International is urging Belgian consumers of Be Climate bananas to take to Instagram as it promotes the brand's health benefits for both people and planet