Marketing – Page 41
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Article
Migo cheers healthcare workers
This month, Belgium’s BelOrta decided to show its support for healthcare workers by offering a “tasty and well-deserved break” of Migo pears
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Podcasts
Fruitbox 46 · Mario Ocharan, PromPerú
Ahead of Asia Fruit Logistica ON, Fruitbox hears why Asia is so important to Peru's produce exporters
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Article
New campaign shines spotlight on Valencia citrus PGI
€1m Open your eyes. Enjoy! campaign aims to raise visibility to foods with geographical designation
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Article
Be Climate launches Inside blog
Port International's Inside Be Climate blog and social media campaign are set to give consumers an insight into the group's climate-neutral projects
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Advertorial
Event preview: Interpoma Connects 2020
2 days, 20 experts, 13 startups, 540min of live-streaming and a digital matchmaking event for the global apple business
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Article
Avo-lution on track across Asia
Final instalment of Asia Briefing looks at avocados, a category expected to grow substantially in Asia over next decade
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Article
Jupiter unveils new website as part of tech upgrade
Fast and simple to navigate, the website offer a seamless viewing experience on any device
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Article
Colombia to launch avocado sustainability seal
Corpohass says the new sustainability seal could set the benchmark for other Colombian agricultural products
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Article
Blueberry spat continues with war of words
United Exports defends its reputation in South Africa, as Ross Berries denies licensing breach over OZblu varieties
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Article
Veg campaign generates £63m sales
The latest figures suggest the Eat Them To Defeat Them campaign has had a lasting impact on vegetable consumption among children in the UK
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Article
United Exports points finger at Ross Berries
Group alleges licensing breach following second reported seizure of South African blueberries in Rotterdam
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Article
GCCLive looks at future-proofing citrus
The first edition of the Global Citrus Congress hears how health and sustainability are key to driving demand
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Podcasts
Fruitbox 45 · Franco Fubini, Natoora
The supplier-retailer's founder explains how provenance and seasonality have the power to generate a premium
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Article
Conference effort continues in Brazil
Promotional efforts in support of the Belgian Conference pear are continuing in Brazil, as well as in Mexico, despite the challenges of the coronavirus
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Article
Unifrutti Group acquires Oranfrizer
Major international player strengthens its position in the citrus category with addition of leading Sicilian supplier
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Article
Greener packs for Nature's Pride avos
Group introduces 100 per cent cardboard packaging for its avocados
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Article
Freshfel pushes EC on marketing
Commission urged to retain €200m budget and double allowance for consumption promotion activities in 2021
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Article
Nufri launches new Envy marketing campaign
The club variety will return to Spanish TV screens as part of its new season promotion
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Article
Mixologists put lemons centre stage
Ailimpo introduces three healthy lemon drinks to boost immune systems in these Covid-19 times
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Article
RSA stonefruit "improvement expected"
As the 2020/21 UK marketing campaign gets underway, the South African stonefruit industry is anticipating improvements on all fronts