Marketing – Page 40
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PodcastsFruitbox 48 · Marc Evrard, BFV
The commercial director of Belgium's largest fruit exporter offers his view on Brexit and other changes in the global market
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ArticleThumbs up for Fruit Logistica concept
The Fruit Logistica Special Edition 2021 will offer both on-site and digital contact opportunities next May, a concept welcomed by industry professionals
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ArticleGulf potential for Pink Lady
Covid-19 is influencing the way Pink Lady communicates with consumers in the Gulf, but the crisis has in no way diminished the brand’s marketing drive
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ArticlePink Lady aims for emotional impact
Pink Lady Europe is rolling out a 360-degree communication platform that includes TV, press and digital efforts as it seeks to build emotional ties with consumers
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ArticleUneasy truce in blueberry battle
Ross Berries and United Exports may have settled this season's OZblu royalty spat, but the dispute looks set to continue
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Tracking the shift in consumer behaviour
Session three of Asiafruit Congress ON looked at how Covid-19 has changed the way consumers in Asia shop and consume fresh produce
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ArticleMigo cheers healthcare workers
This month, Belgium’s BelOrta decided to show its support for healthcare workers by offering a “tasty and well-deserved break” of Migo pears
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PodcastsFruitbox 46 · Mario Ocharan, PromPerú
Ahead of Asia Fruit Logistica ON, Fruitbox hears why Asia is so important to Peru's produce exporters
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ArticleNew campaign shines spotlight on Valencia citrus PGI
€1m Open your eyes. Enjoy! campaign aims to raise visibility to foods with geographical designation
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ArticleBe Climate launches Inside blog
Port International's Inside Be Climate blog and social media campaign are set to give consumers an insight into the group's climate-neutral projects
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AdvertorialEvent preview: Interpoma Connects 2020
2 days, 20 experts, 13 startups, 540min of live-streaming and a digital matchmaking event for the global apple business
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ArticleAvo-lution on track across Asia
Final instalment of Asia Briefing looks at avocados, a category expected to grow substantially in Asia over next decade
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ArticleJupiter unveils new website as part of tech upgrade
Fast and simple to navigate, the website offer a seamless viewing experience on any device
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ArticleColombia to launch avocado sustainability seal
Corpohass says the new sustainability seal could set the benchmark for other Colombian agricultural products
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ArticleBlueberry spat continues with war of words
United Exports defends its reputation in South Africa, as Ross Berries denies licensing breach over OZblu varieties
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ArticleVeg campaign generates £63m sales
The latest figures suggest the Eat Them To Defeat Them campaign has had a lasting impact on vegetable consumption among children in the UK
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ArticleUnited Exports points finger at Ross Berries
Group alleges licensing breach following second reported seizure of South African blueberries in Rotterdam
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ArticleGCCLive looks at future-proofing citrus
The first edition of the Global Citrus Congress hears how health and sustainability are key to driving demand
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PodcastsFruitbox 45 · Franco Fubini, Natoora
The supplier-retailer's founder explains how provenance and seasonality have the power to generate a premium
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ArticleConference effort continues in Brazil
Promotional efforts in support of the Belgian Conference pear are continuing in Brazil, as well as in Mexico, despite the challenges of the coronavirus