Marketing – Page 39
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ArticlePlanasa signs asparagus deal with France’s Priméale
The two companies have joined forces to market fresh asparagus in France over the next three years
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ArticleSanLucar uses ripeness labels on avocados
The premium fresh produce brand has launched a major campaign to boost demand for exotic fruit and vegetables
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ArticleChilean blueberries get Heart-Check accreditation
Certification will help US retailers to communicate health and nutrition messages to their customers
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ArticleAnecoop promotes sales of green papaya
The group hopes to create new revenue stream by marketing the unripe fruit as a vegetable
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ArticleRaisin hopes high in South Africa
The country's raisin industry expects continued growth in 2021 with new initiatives
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ArticleKiku keeps communicating
Concerned about a lack of face-to-face meetings, apple marketer Kiku has taken networking matters into its own hands
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ArticleSouth Africa sets transformation goals
Hortgro joins with others to develop forward-thinking transformation strategy
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ArticleNature's Pride spotlights nutrition
Partnership with GAIN coincides with the start of the International Year of Fruits and Vegetables
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ArticleVog apple campaign gets off to flying start
The group is reporting excellent quality and availability – including year-round supplies of organic apples
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ArticleTruval Conference turns 10 in China
The partnership between Belgium’s BFV and Dole China has gone from strength to strength since the launch of Truval Conference pears in China a decade ago
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ArticleItaly promotes winter strawberries
European project ‘Fruit & Veg: Natural Health!’ focuses on promoting strawberries in Italy, highlighting their year-round availability and nutritional qualities
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ArticleApo Conerpo promotes quality and sustainability
New three-year project In&Out will highlight fruit and vegetables grown in line with UN's Sustainable Development Goals
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ArticleSweet Palermo range recognised
Spanish consumers recognise Rijk Zwaan's pepper range with Taste of the Year award
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ArticleInnovative Fresh becomes Normec Foodcare
Fruit and vegetable quality analyst founded in 2008 formalises merger with Dutch monitoring collective
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ArticleEncouraging signs for EU consumption
Latest edition of Freshfel Consumption Monitor shows year-on-year increase of 4 per cent
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ArticleAmbrosia ramps up marketing campaign
This is the club apple variety's first consumer-focused campaign
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ArticleFood suppliers embrace Veganuary
More than 500,000 people are expected to switch to a plant-based diet this January
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ArticleFreshfel launches #SpeakUp4FruitVeg
Campaign will be at the forefront of activities to celebrate 2021 International Year of Fruits and Vegetables
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ArticlePandemic lifts Mexican avocado sales
A decision to switch its marketing strategy during the pandemic has paid off for Avocados From Mexico
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ArticleBumpy ride may not be over
The pandemic may have permanently changed the way that all of us in the fresh produce industry do business