Marketing – Page 37
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Article
South Africa looks to the east
While traditional markets remain important, the eyes of the South African fruit export industry are focusing on the east
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Article
Val Venosta nears 12-month organic apple supply
South Tyrolean supplier says investments in production, facilities and marketing are proving their worth
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Podcasts
Fruitbox 55 Lisa Raschia, Marks & Spencer
The retailer's head of fresh produce tells Fruitnet how it is keeping pace with the latest consumer market trends
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UK retailers support RSA stonefruit
Partnership with Hortgro highlights health benefits and unique characteristics of South Africa's plums, peaches and nectarines
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Dole and Total Produce announce merger plan
Deal will create the world's largest fresh fruit and vegetable company, with combined annual sales of almost US$10bn
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Staying flexible amid restrictions
Belgian cooperative BFV is adapting in order to reach consumers and promote new varieties, despite limitations caused by Covid-19
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South Africa's China grape promo
The country's Western Cape regional government is pleased to be starting a grape promotion in China
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ICA health promo pushes fruit and veg
Swedish retailer commits to ensuring customers eat at least 500g a day per person within next four years
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Support the trade with our free poster!
Eurofruit's February front cover sends a message of support to everyone in the fresh produce business
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Article
Apofruit invests in club varieties
Pink Lady apples, Zespri Gold kiwifruit, and Fred pears among products set to play bigger part in Italian group's portfolio
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Podcasts
Fruitbox 53 · Philippe Binard, Freshfel
Head of Freshfel returns to talk about the impact of Covid, Brexit, and sustainability on Europe's fruit and veg business
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Article
20 years of Multileaf celebrated
This year marks the 20th anniversary of Nunhems’ Multileaf lettuce breeding programme
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CleanLeaf has sustainability in mind
Rijk Zwaan says its aubergine concept is "aligned with rising consumer expectations related to sustainability"
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The Avocado Show moves into Spain
The mono-product restaurant continues its European expansion in spite of Covid-19 challenges
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Spar brings snacking varieties to India and Nigeria
Retailer has joined forces with Rijk Zwaan to bring new snacking vegetable varieties to consumers
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The show goes on at Syngenta
Jérémie Chabanis says Syngenta is ready to meet oncoming challenges through innovative new concepts and its established product portfolio
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Pink Lady unveils new website
Pink Lady Europe's new website is designed to offer visitors an easily navigable path through the values and commitments of the apple brand
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Eurofruit February available now
The latest edition of Eurofruit, which contains the annual Fresh Focus Italy special, is available through the Eurofruit App
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Article
Research pays off for Rijk Zwaan
Rijk Zwaan carried out its own market research in 2020 to ensure it is as prepared as possible for what the coming year will bring
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Giga and RedPop apples ready to roll
Italy's largest apple exporter Vog is adding new flavours and long shelf-life to its product portfolio