Marketing – Page 36
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ArticleFreshfel calls for modern promotion policy
EU Agri Promotion Policy revision must reflect future consumer and business needs, prioritising sustainability and health
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ArticleTrops launches Spanish avo promotion
The company unveils new marketing campaign to kickstart domestic consumption
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ArticleRijk Zwaan launches new squash
Vegetable seed group introduces the first squash varieties with resistance to the New Delhi virus
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ArticleStrong kiwifruit campaign for Origine
Company says it overcame commercial and logistical challenges to record a 21 per cent increase in volume sold
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ArticlePricing pressure cuts Mission revenue
Avocado producer and distributor reports drop in total revenue for fiscal first quarter of 2021, remains confident of rebound
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ArticlePink Lady campaign continues
Pink Lady Europe’s wide-ranging media campaign highlights the apple brand’s positive contribution to the environment, consumers and society
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ArticleICA revamps its fresh berry offer
New packs will emphasise provenance and varieties, backed by a marketing campaign focused on health
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ArticleOnline marketing unlocks demand for Persimons
Digital activities were the cornerstone of this season’s PDO Spanish Persimon marketing campaign
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ArticleDole launches sustainability campaign
‘The Dole Way’ aims to amplify company’s commitment to enterprise-wide sustainability goals
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ArticleKissabel demand still outstrips supply
As new plantings across Europe continue, suppliers are reporting strong commercial interest in the apple brand
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ArticleMelinda toys with new packaging concept
Cardboard used to pack five small Isaaq apples can be transformed into planes, trains and automobiles
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ArticleResearch reveals ugly produce preferences
Consumers prefer ‘ugly’ over ‘imperfect’ produce and moderate discounts over steep, new study shows
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ArticleBimi broccoli reaches new heights
Increase in planted area reflects growing consumer appetite throughout Europe, says Coregeo
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ArticleGlobal Grape Congress set for June
Fruitnet is launching the Global Grape Congress, to be held online on 30 June
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ArticleSmall citrus growers get a helping hand
Spain's Oxfam Intermón hails initiative selling organic citrus online as a “huge success”
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ArticleNew project promotes EU fruit and veg
Developed by Italian group Apo Conerpo, In&Out tells consumers what makes European fresh produce unique
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ArticleVIP promotes apples like fine wines
Company unveils new Val Venosta advert, which underlines the variety of different flavours on offer in its product range
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ArticleSee into the future at GTC2021
More than 800 expected to attend Global Tomato Congress, which offers unique look at the fresh tomato business
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ArticleJingold celebrates 20th anniversary in Mercamadrid
Sales of the yellow kiwifruit brand have risen by between 20 and 20 per cent in Spain since 2019