Marketing – Page 32
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ArticleNew apple varieties on sale in spring
Vog predicts "balanced" campaign for new crop, as commercial debut beckons for Cosmic Crisp, Giga and RedPop
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ArticleFashion label opens fruit and veg store
Designer Anya Hindmarch reimagines traditional greengrocer to promote launch of new produce-themed collection
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AdvertorialIn&Out: European fruit and veg conquer Denmark
Apo Conerpo's EU co-funded project delivers 600 promotional days in 100 retail outlets during August
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ArticleSipo launches its first tomato range
Fresh veg specialist says new line will be sold in Italian supermarkets and gourmet restaurants around the world
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PodcastsFruitbox 68 - Marion Regan, Hugh Lowe Farms
After the recent success of better-tasting berries, could smaller strawberries now fill a new gap in the market?
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ArticleNew consortium to rescue Italian pear trade
Faced by various challenges, several leading suppliers have joined forces to ensure consumers keep eating the fruit
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ArticleBelOrta stresses benefits of local
The Belgian cooperative is putting its berry range in the spotlight in a new campaign that highlights the pluses of buying local
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ArticleDole & Total Produce form largest produce supplier
New company's share sale attracts reported US$480m as US and Irish groups complete planned merger
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ArticleIn&Out campaign reaches retail shoppers
Apo Conerpo's European fresh produce promotions take place in supermarkets in Italy, Austria and Denmark
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ArticleGreat start for Serbian blues
As Serbian blueberry production expands, the country’s new generation of producers are using the latest technology to maximise quality, says AgroBrand’s Julka Toskic
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ArticleFyffes sets itself 13 green targets
Company says recent events underlined need for companies to contribute to sustainable future for planet and people
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ArticlePinKids gets fun redesign
Launched a decade ago as a way to combat waste, PinKids is enhancing its appeal to its young audience with a fun new look
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ArticleOrsero back on the road with Autogrill
The supplier has resumed its highly promising commercial journey with Italy’s leading transport network retailer
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ArticleAuthorities urged to build stronger policy
Freshfel Europe calls on European authorities to build on the momentum of policy review to promote a plant-based diet
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ArticleOrsero and Orogel sign stonefruit deal
Italian company Orsero Group adds nectarines, peaches, plums and apricots to its premium branded range
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ArticleWAO celebrates all things avocado
Organisation launches cookbook to encourage consumption of the fruit
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ArticlePartnerships key to SCSA success
Summer Citrus from South Africa attributes its strong 2021 campaign to its strategic partnerships
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AdvertorialRijk Zwaan keeps track of melon trends
R&D group's hybrid event showcases new varieties that meet consumer preferences in both melons and watermelons
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ArticleMalagasy lychees choose SIIM
The French exotics specialist has been selected to take on the marketing of Madagascan lychees for the new campaign starting this autumn