Marketing – Page 28
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ArticleAFM unveils 2022 Super Bowl campaign
Brand launches its most wide-reaching multichannel shoppable campaign ahead of the Big Game
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ArticleEdible bus stop picks up nomination
Dutch healthy eating campaign handed out fresh fruit and vegetables free of charge to people in Breda
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ArticleBe Climate supports Veganuary – again
More than 582,000 people signed up to the campaign last year
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ArticleMarlene brings colour to winter apple sales
Italian brand's Four Seasons of Marlene campaign warms up with three-week promotion at point of sale
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ArticleBelOrta puts faith in growers
Belgium's BelOrta looks back on a year of mighty challenges and praises the dedication of its 1,000 fruit and vegetable producers
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ArticleFreshfel optimistic despite Eurostat figures
Association optimistic for the sector to progressively improve fruit and vegetable consumption in 2022
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ArticleHidden Valley launch generates excitement
Asian buyers drawn to new brand from New Zealand’s Tarras Cherry Corp
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AnalysisSector must act to fill consumption gap
Freshfel Europe has launched the latest version of its Consumption Monitor
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ArticleAmbrosia apples back on Spanish screens
For second year, consumer marketing campaign will feature prime time TV advertising
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ArticleBFV backs red Conference effect
BFV’s red Conference won much attention at its Chinese launch, and the Belgian cooperative expects sales of green Conference to benefit as a result
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ArticleConsum shows support for Valencia citrus
Retailer has pledged to exclusively sell oranges and mandarins from Valencia till the end of April
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ArticleRockit Global enjoys “strongest season yet”
Chief executive proud of 2021 results, with more than 75m miniature apples packed
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ArticleSun World expands SH footprint
Group adds new licensees to its table grape lineup in the Southern Hemisphere
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ArticleArrigoni launches green campaign
Agri-textile specialist launches communications campaign on sustainable technology
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ArticleGreenyard announces Strategy 2030
Belgian group reveals how it will bring value to the company and its stakeholders in the future
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ArticleHealth campaign comes to a close
Three-year Follow me to be Healthy with Europe campaign ends today
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PodcastsFruitbox 75 - Synnøve Johansson, Hoogstraten
Why do so many consumers continue to regard the fresh tomatoes they buy as tasteless and lacking in flavour?
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ArticleOscar Red kiwifruit hits stores
French marketer Primland believes its red kiwifruit can inspire new consumers to discover the nutritional benefits of kiwifruit
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ArticleFrench stonefruit AOP lays out plan
Almost 90 business leaders congregated in France to map out the future of the producer association for peaches and apricots
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ArticleSoft citrus in the spotlight
South African production is expected to grow further in years ahead from current record levels