Marketing – Page 27
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ArticleGiumarra celebrates landmark year
Company announces the 100-year anniversary of its LA wholesale produce business, Giumarra Brothers Fruit Company
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ArticleCrunchy lettuce in the spotlight
Variety adds "exciting new dimensions to the lettuce category", according to Rijk Zwaan
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ArticleMission kicks off Big Game campaign
‘It’s Your Game Too’ social media campaign to unite food and football fans alike
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ArticleANB Produce rebrands as Fruitalyst
In recent years ANB Produce and Marketing has moved extensively beyond the confines of South African borders
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ArticleFlorida fights back
The state’s citrus industry is optimistic for the future, according to Florida Department of Citrus executive director Shannon Shepp
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ArticleGoodfarmer forms brand partnership
Leading Chinese distributor hails “new era of brand development” following tie-up with Focus Media
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ArticleJoin Global Grape Congress free this March
Showcase your products and services to the right people in the international table grape business
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Article'Excellent' South African plum crop
The plum season is underway with a 4 per cent rise in exports predicted
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ArticlePort starts new year with new look
Revamped website highlights company’s commitment to sustainability, quality and strong business relationships
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ArticleJo Travers named CPB brand ambassador
Nutritionist will raise awareness of the health benefits of California prunes in UK and Europe
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ArticleSanLucar says it with strawberries
Premium fruit and vegetable brand to celebrate Valentine’s Day with a sweet strawberries heart
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ArticleHortgro excited by India success
RSA apple and pear industry buoyed by results of first promotional campaign in India, which helped drive significant sales growth in 2021
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ArticleNew AOP for tomatoes and cucumbers
Producers of tomatoes and cucumbers in the West of France have officially launched a new association of producer organisations for marketing
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ArticleUK growth for South African raisins
Exports rose 18 per cent despite climatic challenges including heavy rainfall in the Orange River region
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ArticleWinter strawberry market hots up for Italy
Marketing campaign tells consumers in Italy, Netherlands and Romania about berries' year-round availability
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Article'Blueberries lift mood', research suggests
Eating berries regularly could give mental wellbeing a lift, suggests public health nutritionist Dr Emma Derbyshire
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ArticleSanLucar unveils new Disney/Pixar film promotion
Company hopes it will awaken the hunger for fruit among children with new film Red
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ArticleIn&Out campaign sets out plan for second year
New video campaign will show consumers why European fruit and vegetables are safe, sustainable and healthy
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ArticleEnvy's first Italian TV advert makes debut
Premium apple brand tells viewers that ‘tasting is believing’ with cinematic, fairytale-style promotion