Marketing – Page 2
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Article
Kissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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News
Oppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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Article
US mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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Podcasts
Fruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses
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Article
Crimson Snow apple volume overtakes Kiku for first time
As Kiku Variety Management celebrates 25 years in business, the success of this white-skinned variety points to a bright future for the club apple specialist
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Article
Brand refresh signals new direction for Olympic Fruit
Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’
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News
Hortgro champions South African stonefruit in US
Industry body looks to ignite winter stonefruit demand in the US through consumer promotions
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Article
More Spanish regions sign up to stonefruit marketing campaign
From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia
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Article
Looye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
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Analysis
Fruit Logistica: Avocados – the state of the market and data for optimised marketing
Dr Hans-Christoph Behr and Antonio Lizano studied avocado production, trade and more on day three of Fruit Logistica in Berlin
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Article
Early start for Zespri as NZ kiwifruit arrives in Europe
Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe
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Article
Hoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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News
Innocent champions fruit and vegetables
Smoothie specialist is aiming to inspire consumers with the power of fruit and veg
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Article
SanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets
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Article
Turbulent times in tomatoes
Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties
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Article
Melinda acquires master licence for Morgana apple brand
Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety
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Podcasts
Fruitbox 104 · Chris Mack, Fresca Group
Chris Mack of Fresca, one of the oldest established fresh produce businesses in the UK, speaks about the past, present and future of the industry
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Article
Exciting times for tomatoes
Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV
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Comment
Comment: Create a credible brand presence that sells
How can fresh produce brand owners get their trademarked products seen by supermarket shoppers? That’s not always easy, but also not impossible, says Naomi Farmer of Brandbloom
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News
Mission Produce releases sustainability report
Fiscal 2023 report, named ’Finest for the Future’, covers operating procedures, projects, achievements and use of resources