Marketing – Page 17
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Continued potential for Tunisian fruits
Soaring costs, including for airfreight, are a huge challenge for Tunisia’s fruit sector, but exports to Libya are on the rise, while European expansion is in sight
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FruitVegetablesEUROPE highlights benefits of citrus
The association is urging consumers to eat more European-grown citrus to prepare for the colder days ahead
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MerryBerry responds to changing environment
The Romanian blueberry specialist is reacting to changes in the climate, as well as the challenge of soaring costs, but its commitment to organic remains undiminished, according to sales director Radu Niculescu
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Apeel unveils avocado ripeness scanner for consumers
Technology can evaluate ripeness and provide consumers with user-friendly information about when their avocado will be ready to eat
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Soluna unveiled as new Bravo trademark
A partnership linking Australia, South Africa and France reveals new international trademark for Bravo-branded apples
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Syngenta shapes green bean future
Groups hosts an international delegation of more than 130 people in Compiegne, France, to craft the future of the green bean industry
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Prize to go public in US
Chilean fruit and nut exporter combines with Rose Hill Acquisition Corporation with the intention of becoming listed on the Nasdaq
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Marlene ambassadors race for wellness, health and flavour
Cristina Mitre and Alma Obregón join the apple brand for Spain’s Carrera de la Mujer this autumn
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Record season for Summer Citrus from South Africa
The brand shipped record volumes of oranges to the US marker this year
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Spiderman and Hulk star for Jingold kiwifruit
Marvel characters including Iron Man, Thor and Spiderman are fronting European promotions of smaller sized Jingold kiwifruit for kids following a licensing agreement with Disney
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Sunrays brand reinforces sustainability credentials
All of the brand’s grape suppliers are in the process of achieving Sustainably Grown certification
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Bayer focuses on food security and climate change
Fields of Opportunity event puts a spotlight on the company’s solutions to increase sustainable food production
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Sambóa all set to shake up apple segment
As the first commercial volumes hit the market, the architect of the Sambóa project, Marco Rivoira, explains why he has high hopes for the new brand
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Learn from the best at Global Berry Congress 2022
Hear from the industry’s leading players in Rotterdam on 15 November, and learn how the berry category will change in a post-pandemic world
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Sweet Palermo takes off in China
Dole and Rijk Zwaan work together to develop the market for colourful peppers
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Dates announced for 3rd Global Citrus Congress
World Citrus Organisation and Fruitnet Media International to host 3rd edition of the Global Citrus Congress on 30 November
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South Africa highlights raisin health benefits
Raisins SA is looking to spread the word about the fruit’s health benefits through a promotional campaign in the UK
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IPA award is the cherry on the cake for Asoex
Cherries from Chile is the first Chilean brand to win a coveted international award in London
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Kanzi has can-do attitude despite dip in consumer confidence
Brand marketer expects demand for licensed apple variety to remain high amid “challenging” market conditions