Marketing – Page 145
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ArticleUK farmers urge consumers to buy British
The NFU is encouraging UK consumers to get their five a day by buying locally produced fruit and vegetables
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Article
Japanese watermelons debut in Dubai
Dubai has received its first shipments of Japanese watermelons as part of a Japanese government-backed venture to boost Japan’s produce exports
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ArticleCSO teams up with Areflh and Freshfel
New collaboration aimed at promoting and supporting the interests of fresh fruit and vegetable suppliers across the European Union
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ArticleFrom production to promotion
During its first 10 years, Italian body CSO has arguably become the country's leading fresh produce marketing group
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ArticlePlums and tourism push for South Africa
The South African stonefruit industry will be involved in a joint campaign, to be launched in the UK in 2009
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ArticleBelgian trade plans three-year campaign
VLAM's All Day Long project has backing of €700,000 in EU subsidies as well as support from local importers and producers
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ArticlePotatoes in glamorous promotion
British celebrity Nell McAndrew has been chosen by the Potato Council to front its new campaign
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ArticleFruitmasters unveils health website
Dutch company launches Fruitmasters Health Institute in a bid to raise awareness of fruit and vegetables' health-enhancing properties
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New PO for German potatoes
With support from the CMA and regional authorities, producers in the German region of Pfalz have formed a new producer group
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Article
CMR named one of Spain’s top companies
Barcelona-based fresh produce group Fruits CMR has been recognised as one of Spain’s “most prestigious” companies
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ArticleEosta scoops top Dutch export prize
Organics specialist tops Dutch sector at the inaugural Fresh & Cash Export Awards
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ArticleT18 launches authentic range
Plums, apples and pears typical to the region of Piedmont in northern Italy will be marketed across the country this year
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ArticleLatin America takes brands to new level
The need to gain recognition for compliance with food safety and quality standards has prompted a greater focus on national brands
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ArticleAlcampo unveils regional branding drive
The Spanish supermarket chain will promote a wide range products from Madrid for the first time over the course of the next two weeks
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Article
Berry campaign offers seasonal focus
A new soft fruit promotion for the UK market will highlight the seasonal qualities of domestic berries as well as those sourced in season from Chile and Spain
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Article
New Gold advert for Zespri
Kiwifruit marketer unveils new television spot for Zespri Gold to be shown in key European markets
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ArticleCampaign update for French summer fruits
A familiar landmark adorns this season’s campaign in the shape of the Eiffel Tower
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