Marketing – Page 144
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ArticleDole targets the family with new Disney deal
Dole Europe’s new partnership with Disneyland Paris offers an opportunity to increase brand awareness among families
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Kirikou fronts French banana campiagn
Compagnie Fruitière has chosen a little cartoon character not only to front a new banana brand launching this month but also to reflect its core values as a company
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ArticleCosta Rica trade mission a success
The week-long trip across Europe is estimated to have generated business in the region of US$1m
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Coopenoix receives makeover
French nut cooperative launches new brand, logo and packaging as it looks to shore up its position as France’s numéro un
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ArticleBuché2 becomes Campéol
The name change from Buché2 to Campéol is just one step in the company's quest for international success
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ArticleDutch pepper promotion receives EC funding
Project to increase sales in Germany and Holland set to benefit from almost €1m in financial support
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ArticleInterfel salutes sector's efforts
Interfel president Gilles Vignaud yesterday praised the sector for its efforts in helping to boost fruit and vegetable consumption
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ArticleFoods From Spain launches chef competition
The search is on to find a young cook to be crowned Spanish Young Chef of the Year 2008
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ArticleBig push for yellow Charentais
Backed by the CINM, a major publicity campaign is in store for France's yellow Charentais melon
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ArticleFruit Logistica launches new website
The new site makes for easier access and is more user friendly, says event global brand manager Gerald Lamusse
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ArticleGerman markets step up brand promotions
GFI says it plans to build on the recent success of campaigns involving Pink Lady, South Tyrol PGI apples and Zespri
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ArticleNew colour scheme for PGI and PDO logos
The EC has announced changes to rules governing protected designations in order to distinguish the symbols more clearly
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ArticleSummer drive for Fruitness campaign
Second year of 'Fruitness enjoy it!' initiative will see a focus on the promotion of peaches and nectarines
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ArticlePhoto Gallery | UK price promotions
Price is one of the more important features of the fresh fruit and vegetable category in the UK this summer
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ArticleFreshfel welcomes EU School Fruit Scheme
The European Fresh Produce Association has hailed the EC's proposals regarding free fresh produce in schools
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ArticleTesco unveils ready-to-eat stonefruit
Relaunch of peach and nectarine lines in response to consumer demand for fruit as a snack
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ArticleInterfel names new MD
French interprofessional organisation Interfel has announced the nomination of Frédéric Descrozaille as its new managing director
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ArticleRomagna peaches head for the beach
The Italian region's PGI peach and nectarine consortium has organised two days of festivities aimed at increasing consumption
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Edeka and Rewe up for organics prize
The two German companies are among the nominees in the food retailer category of this year's CMA-backed organic trade awards
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ArticleNew online presence for Jazz Apples
Worldwide Fruit has launched a revamped version of its Jazz Apples website as sales of the branded apple continue to grow