Marketing – Page 142
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ArticleFresh fruit in the frame
GF Group teams up with Italian photographer Carlo Valsecchi to document the vast range of fresh produce imported sold in Europe
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ArticleEuropean Flavors finds US favour
The European consumption campaign struck a note with the US fresh produce industry at the recent PMA Fresh Summit trade show in Orlando
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ArticleTalking Heads | October 2008
Fruitnet.com talks to Evy de Troch of VLAM about her career and her thoughts on the fresh produce industry
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Barniols joins Swiki group
French kiwifruit grower-distributor Barniols has linked up with Sikig and Blue Whale to collectively market their fruit under the new Swiki brand
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Afidem targets doctors
The French association has decided to use doctors as a channel for its health advice on increasing fruit and vegetable consumption
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ArticleSainsbury's frightened off Halloween range
UK supermarket chain abandons plans for range of mis-shapen vegetables after discovering individual staff members could be prosecuted under EU law
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ArticleSouth America pioneers UK blues drive
For the first time ever, Chile, Argentina and Uruguay will join forces to promote blueberries on the UK market under the Blueberries from the South banner
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ArticleNew fresh produce association launches
Murcia was the stage this week for the inauguration of southern Spain’s newest fruit and vegetable association, Ibérica Hortofrutícola
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ArticleApofruit unveils new seasonal brand
Solarelli will be used to market a broad range of high-quality, seasonal Italian fruit and vegetables
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ArticleNew logo for French produce
French minister of agriculture and fisheries reveals new logo for French food and drink products
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Pink Lady reveals new logo
The French apple brand has given its heart-shaped logo a makeover, as Pink Lady unveils its new communication campaign
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Spanish persimmons target UK
Spanish persimmon growers have their sights set on the relatively untapped UK market this season
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ArticleVI.P launches new amélie brand
New trademark set to adorn class two apples produced by the company in Italy's Val Venosta region
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ArticleAll Day Long campaign underway
In Belgium, a brand-new campaign has been launched to encourage consumers to up their intake of fruit and vegetables
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The Vendée continues health campaign
The French department in the Pays-de-la-Loire region has signed a charter vowing to continue its fresh produce drive
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ArticleBrand Dossier | Flandria
Through associations with events such as Customer Day in Belgium and initiatives like Start to Run, the brand is becoming synonymous with healthy eating
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ArticleSharon Fruit set to hit European shelves
The first shipment of Agrexco's persimmon brand will head for Europe on 8 October
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ArticleJaffa re-design aimed at younger consumers
One of the citrus industry’s best-known brands, Jaffa, has received a major re-design in a bid to appeal to younger consumers
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Andalucia launches €1m produce campaign
Some 24 fresh produce regulatory councils in Andalucia have joined with the region’s government to create a new promotion campaign
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ArticleBacking for EU school fruit scheme
EU ministers are behind a scheme to provide free fresh produce for schoolchildren in a bid to combat child obesity