Marketing – Page 141
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ArticleAuthenticity headlines kaki drive
Legally registered in Spain this year, the Persimon brand aims to differentiate Protected Denomination of Origin kakis as authentic, unique and original
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ArticleKarsten Farms handed Tesco award
The South Africa-based grower has been named as Tesco's Southern Hemisphere grower of the year
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ArticleBrand Dossier | Zespri
Luc Clerx of Zespri Europe looks back on the company’s European campaign for New Zealand kiwifruit
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ArticleHortyfruta launches Lola brand
The Spanish interprofessional organisation has unveiled a new brand for Andalucía’s fruit and vegetables
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Tesco to sell 'monster' vegetable box
The UK retailer is taking advantage of the recent change in EU marketing regulations
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Agrexco's Easy Peeler exports in full swing
The produce marketer has said that it expects an increase in exports compared with last year
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ArticleCorporate report | Valfrutta Fresco
A new brand brings together some of the Italy's top Fresh produce industry names to promote the country's fruit and vegetables
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ArticleFreshfel reiterates School Fruit Scheme backing
The group has backed the move to provide free fruit and vegetables to schools, but wants an increase on the proposed €156m budget
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ArticleCítricos Valencianos signs deal with Auchan
Cítricos Valencianos has unveiled a major citrus marketing deal with Auchan, which it said would boost the PGI group’s presence across Spain
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ArticleOrganic campaign in full swing for Agrexco
the Israeli group is continuing its push to increase its organic presence in Europe
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ArticleBruni: "This is a joke for consumers"
Leading Italian industry figure Paolo Bruni has been highly critical of the European Commission's plan to deregulate EU marketing standards for a number of fruits and vegetables
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ArticleEC gives backing to organic farming
A campaign to encourage the consumption of organic food in Europe has been launched by the European Commission
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Belgian auction pushes for seasonality
The auction of Mechlin has thrown its weight behind seasonal and local vegetable consumption this winter
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ArticlePrince de Bretagne hits the water
The French vegetable marketer has revealed that it will continue its partnership with sailor Hervé Cléris in 2009
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Club created to back Rubens apple variety
The introduction of the variety to the international apple market will be carefully managed by a range of companies
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ArticleCie Fruitière teams up with Unicef
In an effort to improve the living conditions of Senegalese children, Compagnie Fruitière has signed an agreement with Unicef France
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ArticleAgrexco to increase pomegranate exports
The Israeli group has designed new packaging for the Christmas gift market
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Easy crunch apple on sale at Tesco
A new variety that is deemed easier to bite is set to go on sale at Tesco outlets across the UK
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ArticleChile launches Fruit Logistica website
The special link will offer news and information about the Chilean fresh fruit industry prior to participation at Fruit Logistica 2009