Marketing – Page 140
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ArticleFrench kiwifruit gets marketing push
Through a new TV advert and a number of other initiatives, French kiwifruit producers are hoping for a boost in sales
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ArticleTaste of the Mediterranean at Sainsbury's
The Greenery's new tomato variety will be available at the UK retailer until April
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ArticleMr Fruitness has kids appeal
The website for the campaign to promote healthier eating habits in children has been relaunched
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ArticleCanary Islands drive product origin
With a number of Spanish consumers still buying Central American bananas, the Canary Islands pulled out all the stops to raise awareness about the fruit’s country of origin, according to Laura Agullo of agr! agro
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ArticleFollow the happiness curve
Companies should consider the buying power of the older generation when planning the next promotional campaign
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ArticleNew marketing push for Dutch trade
Holland Produce Promotion to unveil a number of new campaigns during its first ever Fruit & Vegetable Promo Day
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ArticleOrigin Oman keeps it local
In an attempt to stimulate the economy, Oman has launched a new campaign highlighting the benefits of buying locally
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ArticleChilean blueberry campaign expands
The Chilean Fresh Fruit Association is to expand its blueberry marketing campaign to Germany, Austria and Italy for the first time
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ArticlePlum campaign could open doors for SA
A joint government-industry promotional campaign for South African plums and tourism is set to kick off in January
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Article
Brand Dossier | Pink Lady
One of the apple sector's leading names, Pink Lady is poised to break into the top ten leading fresh produce brands within the next three years
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ArticleCítricos Valencianos rolls out campaign
Spanish citrus PGI organisation Cítricos Valencianos has begun a promotional campaign in supermarkets throughout Europe
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ArticleItalian minister "misguided" says trade
Leading fresh produce association Fruit Imprese expresses dismay at Luca Zaia's calls for a boycott on pineapples
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ArticleIbérica Hortofrutícola launches new image
Murcia-based fresh produce association Ibérica Hortofrutícola has this week debuted a new image and logo
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ArticleCall for new grape association for Murcia
Asaja Murcia has called for the establishment of an interprofessional grape organisation to unite and aid the region’s producers
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ArticleGerman wholesale plans new campaign
The GFI German Wholesale Markets society met in Stuttgart to discuss the past year and future campaigns
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ArticleEU debates School Fruit Scheme roll-out
A two-day conference began today in Brussels to discuss the best means of effectively implementing the EU School Fruit Scheme
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ArticleTomatoman makes European debut
Europe’s first tomato-themed superhero is the focus of a new promotional campaign from Spain's Tomate La Cañada Níjar
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ArticleChile expands winter cherry drive
Consumer-focused promotions are taking place for the first time in Germany alongside similar activities in the UK
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ArticleSporting hopefuls selected for Team Jazz
Ten young brand ambassadors have been selected to make up Team Jazz from across a range of sports
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ArticleGood crop boosts South Africa's plum drive
South Africa's January plum campaign in the UK will be backed by a high-quality crop, according to Stefan Conradie